Sr Director, Social Influencer and Content Strategy

Who we're looking for:

The Director, Social, Influencer & Content Strategy leads the department spanning organic social media, influencer and creator marketing, and editorial content, including Answer Engine Optimization (AEO). This role directly manages the department’s people and owns the strategic direction, quality, client outcomes, and commercial health of its work.

The Director turns client business goals and audience insights into connected social, influencer, and content programs. This person develops the team’s capabilities and stays hands-on with priority strategies, briefs, pitches, and deliverables. The role connects social discovery, creator credibility, and useful editorial content with SEO and AEO expertise to strengthen brand visibility, engagement, and business performance.

What you will be doing:

Lead and develop the department

• Directly manage employees across social media, influencer, and content disciplines within the department, with clear role expectations and accountability for strategic quality, execution, and client outcomes.
• Hold regular one-on-ones, set individual goals, provide timely feedback, and lead performance and career development conversations.
• Coach team members in social, influencer, and content strategy, client communication, creative judgment, and analysis. Build development plans and cross-discipline training opportunities.
• Oversee workload and staffing across the department. Match assignments to skills and capacity, address resourcing gaps, and support hiring and onboarding as needed.
• Build a team culture where people share ideas, raise concerns early, take ownership, and learn from the work.

Set integrated social media strategy

• Lead organic social strategies within integrated social, influencer, and content programs, grounded in client objectives, audience behavior, brand positioning, and performance evidence.
• Define platform roles, content themes, formats, publishing priorities, social listening, community management, and escalation approaches. Develop strategies for established and emerging platforms, including YouTube and Reddit, where they fit the audience and business need.
• Translate audience research, social listening, competitive analysis, and channel performance into focused recommendations and creative briefs.
• Guide editorial calendars and social creative development, review key deliverables, and personally develop priority strategies, presentations, and briefs. Connect brand-created, creator-led, and editorial content across relevant channels.
• Set measurement and testing plans with analytics partners. Use findings to improve content quality, discovery, audience engagement, and contribution to client goals.

Lead influencer and creator strategy

• Own influencer, creator, ambassador, and user-generated content (UGC) strategies, defining the role of each program, audience, platform, talent mix, deliverables, and measures of success.
• Guide talent discovery, evaluation, selection, outreach, and relationship development. Assess audience fit, content quality, brand suitability, authenticity, and performance evidence.
• Oversee creator briefs, content development, review and approval, activation, and measurement. Ensure appropriate disclosure, brand requirements, and review standards are built into delivery.
• Guide negotiation of compensation, deliverables, usage rights, exclusivity, and paid amplification permissions with operations, paid media, and designated legal reviewers. Route contracts and commitments through established approvals.
• Connect creator partnerships and UGC with organic publishing, editorial priorities, and paid amplification. Evaluate program results and recommend improvements to talent, creative, investment, and distribution.

Lead editorial content strategy and delivery

• Own content strategy across articles, guides, FAQs, expert-led content, video, and other relevant formats. Define editorial priorities, audience needs, content plans, and distribution and refresh strategies.
• Guide topic research, editorial briefs, writer and expert selection, production, and quality standards. Ensure content is useful, accurate, distinctive, appropriately sourced, and aligned with brand and business objectives.
• Oversee content programs from planning through client approval and publication, partnering with content managers, writers, editors, subject matter experts, and publishing teams.
• Ensure required medical, legal, regulatory, and client reviews are incorporated into plans where applicable. Connect editorial content with social distribution, creator participation, and approved amplification.

Integrate social search SEO and AEO

• Partner with SEO and AEO specialists to translate audience questions, search intent, topic gaps, and discovery behavior into integrated editorial, social, video, and creator content strategies.
• Guide clear, answer-focused briefs and content structures, credible sourcing and expert input, and relevant titles, descriptions, and internal linking recommendations. Partner with specialists and publishing teams on technical requirements and implementation.
• Set testing and measurement plans for content visibility across search, social platforms, and AI-assisted discovery. Evaluate available visibility and citation signals alongside engagement, traffic, conversion, and business outcomes, documenting measurement limitations.
• Turn validated practices into briefs, training, and repeatable approaches. Guide content audits and refresh priorities, and explain opportunities to clients without guaranteeing rankings, AI citations, or reach.

Lead client strategy and integrated work

• Serve as a senior strategic lead for the department’s clients. Understand their business, audience, competitive context, and measures of success.
• Lead strategic presentations and recommendations, explain performance in business terms, and guide decisions about priorities, investment, and next steps.
• Partner with Client Experience (CX), which leads day-to-day relationship coordination, meeting agendas, and notes. Own the integrated social, influencer, and content point of view and strategic substance of client discussions.
• Align the department’s social, influencer, and content specialists with creative, SEO/AEO, paid media, analytics, CX, project management, and operations to deliver connected marketing programs.
• Address strategic concerns directly, bring clear recommendations when results fall short, and identify opportunities to deepen client relationships through useful work.

Grow the business and manage commercial performance

• Shape new-business and account-growth opportunities across social media, influencer, and content/AEO, including discovery, integrated recommendations, pitch presentations, and relevant examples of the team’s work.
• Partner with CX, operations, and agency leadership on scopes, pricing, staffing, creator and production budgets, and realistic delivery commitments.
• Monitor capacity, effort against scope, and profitability. Recommend changes when client needs or delivery demands shift, and surface expansion opportunities that address a clear business need.

Maintain clear delivery expectations

• Keep the department accountable for agreed deliverables, editorial and creative standards, deadlines, and approvals across social, influencer, and content programs. Coordinate schedules and dependencies with project management, operations, and CX.
• Use Asana and agreed workflows to keep ownership and priorities visible. Raise scope, capacity, and timing risks early with a recommended path forward.

Who you are:

• 7+ years of demonstrated experience leading organic social, influencer/creator, and editorial content strategies in an agency environment, with responsibility for multiple client accounts or a comparable portfolio.
• Direct people-management experience, including goal setting, coaching, performance feedback, career development, and decisions about workload and staffing.
• A portfolio of strategies and programs with measurable outcomes, with the ability to explain the business challenge, your contribution, the evidence, and what changed as a result.
• Strong understanding of organic social platforms, publishing, listening, community management, content formats, and social discovery, including a credible approach to YouTube, Reddit, and other relevant channels.
• Experience leading influencer and creator programs, including talent evaluation, briefing, content approvals, commercial terms, usage rights, amplification, and performance measurement.
• Experience overseeing editorial content programs, including research, briefs, writers and expert contributors, quality review, production workflows, publication, and content refreshes.
• Applied understanding of SEO, social search, and AEO, with experience translating audience and search insights into useful, credible content strategies in partnership with specialists.
• Confidence leading senior client conversations and presenting recommendations clearly, including when priorities compete or the evidence is incomplete.
• Strong writing, briefing, and presentation skills, with the ability to produce high-quality strategic work and give specific, useful direction to others.
• Commercial judgment across scopes, pricing, staffing, capacity, and profitability, along with experience contributing to pitches, account growth, or new-business development.
• Ability to interpret performance data, distinguish meaningful results from activity metrics, and turn findings into practical decisions.

Relevant experience and demonstrated capability are the priorities. Candidates may bring different educational and career paths to this role.

Our Benefits:

• Salary starting at $160,000/yr, based on skills and experience
• Unlimited Vacation Time, Sick Days, Personal Days, and 11 Paid Holidays
• Dental, Vision, and Health Insurance
• 401(k) with company match program
• Paid Parental Leave

We are proud to be an Equal Opportunity Employer. It's our continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

All offers of employment are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws.