Sales Manager

Sales Manager – Bilingual (English/Spanish)

Greensboro, NC Territory

A growing organization in the food and consumer products industry is seeking a Sales Manager to lead sales growth, strengthen customer relationships, and develop new business across assigned markets.

This role combines strategic planning with hands-on sales leadership. The Sales Manager will lead, develop, and mentor sales reps, expand key accounts, identify new customer opportunities, and partner with internal teams to achieve revenue and profitability goals.

The ideal candidate brings experience in food distribution, grocery, or foodservice, along with strong commercial judgment and a consultative approach to customer relationships.

Key Responsibilities

Sales Strategy & Business Development

• Develop and execute sales plans that increase revenue, market share, and profitability.
• Identify and pursue new business across retail, foodservice, wholesale, and distribution channels.
• Expand existing accounts through new products, customer programs, and additional market opportunities.
• Monitor customer needs, industry trends, and competitor activity to guide sales priorities.
• Maintain accurate sales forecasts, account plans, and pipeline reporting.

Customer & Account Management

• Build lasting relationships with key customers, distributors, and business partners.
• Develop solutions that support customer growth and strengthen account performance.
• Lead customer negotiations, presentations, and business reviews.
• Resolve customer concerns in partnership with internal teams.
• Improve customer retention while identifying opportunities for account expansion.

Team Leadership & Development

• Lead, coach, and develop sales team members across assigned territories.
• Establish clear goals and performance expectations.
• Provide regular feedback, field coaching, and training to improve sales effectiveness.
• Build a collaborative team culture focused on accountability, customer service, and results.
• Identify and develop talent for future leadership opportunities.

Financial & Cross-Functional Execution

• Manage sales budgets and monitor revenue, margins, and other key performance indicators.
• Partner with operations, procurement, logistics, finance, and marketing to support customer commitments.
• Align customer forecasts with inventory, sourcing, and supply planning.
• Use sales and financial data to identify performance gaps and recommend corrective action.

Qualifications

• Seven or more years of progressive sales experience in food distribution, grocery, foodservice, or a related industry.
• Bilingual English/Spanish communication skills required
• Previous sales leadership, district management, or regional account management experience strongly preferred.
• Demonstrated success growing revenue, developing new business, and managing strategic customer relationships.
• Bachelor’s degree in business, marketing, sales, supply chain, or a related field preferred.
• Exposure to procurement, sourcing, category management, or supply chain is a plus.
• Willingness to travel to support customers, team development, and market expansion.

The Opportunity

This position offers the opportunity to lead a sales team, influence commercial strategy, and build meaningful customer partnerships. The successful candidate will have visibility with senior leadership and the potential for continued career growth.

Apply today to learn more.