Executive Director, Marketing - Women's Health and Reproductive Genetics Segment
Labcorp
Labcorp seeks an Executive Director of Marketing to lead strategic vision and commercial execution for the women's health and reproductive genetics portfolio. The role encompasses portfolio strategy, marketing leadership, product lifecycle governance, and cross-functional alignment with sales, operations, and clinical teams.
Responsibilities
- Define portfolio strategy, vision, and multi-year priorities integrated across product management and marketing
- Oversee product lifecycle governance from concept through launch, including business cases and roadmap approval
- Develop unified positioning, messaging frameworks, and value propositions across customer segments
- Partner with sales leadership to align commercial priorities, revenue strategies, and field enablement
- Lead, mentor, and develop talent across product management and solutions marketing functions
Requirements
- Executive leadership experience in healthcare diagnostics or life sciences marketing
- Proven track record managing complex product portfolios and multi-year growth strategies
- Deep understanding of healthcare customer segments, clinical workflows, and market dynamics
- Strong cross-functional collaboration skills with R&D, regulatory, sales, and finance
- Financial acumen with budget management and ROI accountability experience
- Strategic marketing expertise in positioning, messaging, and go-to-market execution
Vacancy posted 3 days ago
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