Digital Marketing Email Strategist

Location:2727 N Central Ave, Phoenix, Arizona 85004 United States of AmericaThis position is not eligible for employer sponsorship. To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels. You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.What You'll Do:Email StrategyDevelop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retentionOwn the email calendar, from promotional sends to automated lifecycle journey’sContribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the teamCampaign ExecutionLead campaign setup, segmentation, automation, and optimization within AirshipManage audience targeting, triggers, and personalization logicConduct discovery meetings with business units to identify and establish campaign requirements for successful campaign executionLifecycle & Customer Journey OptimizationDesign end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns Turn customer data and campaign results into actionable insights and recommendations that optimize performanceContinuously test and optimize using A/B and multivariate experimentation through Airship Content & Campaign DevelopmentPartner with design to create on-brand creative assetsBuild and maintain reusable email templates and design systems in Airship Performance & AnalyticsAnalyze campaign performance using GA4, PowerBI, and Airship reportingTrack open rate, CTR, CVR, deliverability, and revenue impactTurn performance data into concrete recommendationsCross-Functional CollaborationCoordinate with app and SMS teams for consistent, well-timed messagingWork with business units to align email with customer needs across multiple U-Haul business linesPartner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic returnWhat We're Looking For:3 to 6+ years of experience in email marketing, lifecycle marketing or equivalent.Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategyHands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)Strong HTML and CSS skills for email template buildsProven ability to build and optimize customer journey flowsExperience with A/B testing and experimentation frameworksStrong analytical skills (GA4, reporting tools, performance tracking)Experience with PowerBI for reportingExcellent cross-functional communication skillsNice to Have:Familiarity with app messaging (push notifications, in-app messages)Familiarity with SMS/text strategyExperience with multi-channel orchestration across email, app, and SMSBackground in eCommerce, marketplaces, or high-volume consumer platformsProficiency in SQLExperience with Databricks or another data warehouseExperience with PowerBI or Looker StudioExperience LiveClicker or a similar email personalization tool U-Haul Offers:Medical insurancePrescription drug plansDental & Vision plan with hearing care discountsOnsite medical clinic for team members and eligible family membersNew indoor fitness gym (Midtown Phoenix campus)Get Fit Gym Reimbursement ProgramRegistered Dietitian ProgramWeightWatchersCVS Virtual CareU‑Haul Kids Program24‑Hour Nurse LineWellness Program (Healthier You initiatives & challenges)Mindset App ReimbursementPet Insurance & Wellness plansCareer stabilityOpportunities for advancementValuable on‑the‑job trainingTuition Reimbursement ProgramFree online courses for personal and professional development at U‑Haul University401(k) Savings PlanEmployee Stock Ownership Plan (ESOP)Company‑paid life insuranceVoluntary life insurance optionsShort-Term and Long‑Term DisabilityCritical Illness, Accident & Hospital Indemnity plansBusiness & business travel insuranceMetLaw Legal ProgramMetLife Auto & Home InsuranceLifeLock Identity Theft ProtectionDave Ramsey’s SmartDollar Financial Wellness ProgramU‑Haul Federal Credit UnionPaid holidays, vacation, and sick timeYou Matter Employee Assistance Program (EAP)Discounts on cell phone plans, hotels, computers, vehicles & moreCommunity involvement & volunteer opportunitiesU‑Haul Mothers Program (Paid maternity leave)#LI-SB1U-Haul Holding Company, and its family of companies including U-Haul International, Inc. (“U-Haul”), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team. U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.SummaryLocation: Phoenix, ArizonaType: Full time