Senior Product Manager, AEM Websites

Experience Aviva  Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.   The Opportunity  Most corporate Product Manager roles are about coordination. This one is about building.We’re looking for a Senior Product Manager to own and transform Aviva’s AEM website ecosystem — including aviva.ca andAviva Partner (our portal for brokers).If you want a role where you can build, ship, and materially change a core digital channel, this is it.If you’re looking to manage a backlog, it’s not.What makes this role different:You’re not here to manage a backlog - you’re here to ship and create momentumYou’ll be expected to build independently using AEM and AI, not just define requirementsYou’ll own a platform in Aviva Partner that already has scale, but hasn’t yet reached its potentialYou’ll work directly with a vendor engineering model, not a fully embedded dev squadWhat you'll do:Build (this is the core expectation)You will:Ship work yourself using AEM, AI tools, and existing platformsMove ideas from concept live without waiting for perfect resourcingPrototype, test, and launch improvements quicklyExamples of how we expect you to work:Use GenAI to draft, test, and iterate content and experiencesUse AEM directly to create and launch pages, components, and experimentsUse analytics + AI-assisted analysis to identify drop-offs and opportunities, then fix themRapidly stand-up tests (copy, layout, journeys) without needing full engineering cyclesIf your instinct is to open Jira first, you’ll struggle here.Own Aviva Partner & Aviva.caDefine the product strategy and roadmap for Aviva Partner & Aviva.caTurn Partner into a high-value broker experience, not just a content portalDrive measurable improvements in engagement, adoption, and sales impact across both websitesLead delivery Work directly with our engineering vendor for more complex buildsBe comfortable driving outcomes without a traditional dev team structureBalance key stakeholder demand (marketing, business units) with product-driven improvementsRaise the bar on how we workSimplify how work gets done - cut process where it slows deliveryIntroduce better ways of working using AI and automationCreate a culture of shipping, learning, and iterating quicklyWhat you'll bring:You are a builderYou’ve shipped things yourselfYou’re comfortable getting hands-on with tools and platformsYou are AI-nativeYou actively use AI tools to accelerate your workYou think about how AI reduces dependency and speeds up deliveryYou have strong product judgmentYou know what matters and what doesn’tYou prioritise impact over completenessYou can operate in ambiguity and still deliverYou don’t need perfect structure to get startedYou create clarity through actionYou’re comfortable working with a vendor delivery modelYou can drive outcomes without owning every resource directlyWhat makes you stand out:Experience with AEM / Adobe Experience CloudExperience improving content-heavy or marketing-driven websitesExperience with personalization, experimentation, or analytics-led optimizationWhat success looks like (12–18 months):Aviva Partner becomes a material growth and engagement channelThe website evolves continuously—not in slow, batch releasesA meaningful portion of improvements are shipped without engineering dependencyThe team operates faster because of AI-enabled workflows you introduceWhat you’ll get:The salary band for this position ranges from $140,000 to $165,000. Please note that individual salary is determined by factors such as job-related knowledge, skills and experience, as well as internal equity.Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities. Hybrid flexible work model. Outstanding career development opportunities. We’ll support your professional development education. Competitive vacation package with the option to purchase 5 extra days off per year. Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion.  Corporate wellness programs to support our employees’ physical and mental health.  Employee discount on home and auto insurance (where applicable).This job advertisement is for an existing vacancy which has been posted both internally & externally.Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require an accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.#LI-MH1#LI-HybridSummaryLocation: Markham; Toronto; Canada - Oakville ON 1335 North Service Road EastType: