Advertising & Analytics Strategist (paid media) - Hybrid
Mission Media
Job Description
Job Description
About Us
Mission is an award-winning brand marketing and advertising agency that thrives on a unique blend of passion, strategic thinking, and hard-earned intuition. We don’t just graze the surface; we dive deep into your ecosystem to navigate complex business challenges and champion your brand through every stage of its lifecycle. Our commitment is to maximize your impact and drive long-term success through creative and strategic brilliance.
The Role
As an Advertising & Analytics Strategist , you are the architect of high-performance omni-channel ecosystems that bridge the gap between creative storytelling and measurable growth. You will lead the strategy and execution of integrated media plans, moving seamlessly between digital performance and traditional brand awareness. This role is built for a data-driven specialist who sees the human story behind the analytics and knows exactly how to pivot to keep a brand ahead of the curve.
Key Responsibilities
- Omni-Channel Media Planning: Develop and execute comprehensive media plans that blend traditional channels (TV, Radio, OOH) with digital tactics to meet client KPIs and maximize reach.
- Architect & Execute Paid Media: Design, launch, and relentlessly optimize multi-channel digital campaigns across Google, Microsoft, Meta, and other social channels, ensuring budgets are maximized for impact and conversions.
- Data Synthesis & Visualization: Build and manage automated Looker Studio dashboards that blend data from multiple sources (Social, Search, GA, Programmatic, etc.) to provide a holistic view of campaign performance.
- Traditional Media Management: Negotiate, purchase, and monitor traditional media placements, managing the full lifecycle from initial RFP to post-buy analysis and reconciliation.
- Master the Search Landscape: Own the SEM and SEO strategy from keyword research to technical implementation, ensuring our clients dominate high-intent search and AI-driven discovery.
- Insight-Driven Reporting: Convert complex data into compelling, client-ready "topline" updates that provide actionable insights rather than just raw numbers.
- Conversion Optimization: Constantly audit and refine the digital user journey from ad copy to landing pages to remove friction and increase performance.
What We’re Looking For Must-Haves:
- Experience Needed: 3+ years in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social (including TikTok), video, and traditional advertising.
- Strategic Vision: Proven ability to translate high-level client goals into cohesive, results-oriented paid media strategies.
- Analytical Rigor: Excellent research and analytical skills with a knack for identifying trends within complex datasets.
- Certified Expertise: Google Ads Certified (including Search, Display, Video, Shopping, and Measurement).
- Technical Proficiency: Professional experience in Google Analytics and Google Tag Manager for tracking and attribution.
The Nice-to-Haves:
- Agency-side experience working with a diverse portfolio of B2B and B2C clients.
- Google Analytics Certified (preferred).
- Microsoft Advertising Certified (preferred).
- Familiarity with media buying software (e.g., Strata, Advantage, or Mediaocean).
What We Offer
At Mission, we invest in our people as deeply as we do our brands. We provide a collaborative environment where intuition is valued, and strategic risk-taking is encouraged. You’ll have the opportunity to work on award-winning campaigns alongside a team that is as passionate about your professional growth as they are about our clients' success. We offer competitive compensation and the chance to shape the digital future of diverse, exciting brands.
We believe in the power of collaboration and the flexibility of focused remote work. This position is based in our office located in a historic Mill in Hampden, MD. We work together in the office Tuesday through Thursday, with two hybrid days on Monday and Friday to support your work-life balance.
SOME PERKS
- Hybrid WFH/WFO schedule
- Summer Fridays
- Flex-time policy
- Generous Paid Holidays and PTO
- Retirement plan with company match
- Medical, dental, and vision benefit options
- Employer-paid disability coverage
- Life insurance options
- Annual educational stipend
Vacancy posted 8 days ago
Similar jobs that could be interesting for youBased on the Advertising & Analytics Strategist (paid media) - Hybrid in Baltimore, MD vacancy
- ...company, is seeking a hands-on Digital Marketing Specialist to execute and coordinate SEO, paid media, analytics, and website work for construction and home services clients. This hybrid role requires occasional in-person meetings near Towson, MD, with the team. You will...SuggestedWork from home
- ...Description Job Description Integrated Media Planner and Buyer (hybrid) Media Works is looking for a... ...ad servers Experience with Google Analytics Experience pulling media research... ...We offer a competitive salary, fully paid individual health benefits, 401(k), 1...SuggestedFull timeRemote workRelocationFlexible hoursShift work
Media Works
Baltimore, MDa month ago $18.5 - $20.75 per hour
...individual to join our innovative media sales and marketing solutions... ...communicating effectively. Analytical thinking is important, as you... ...businesses thrive through advertising strategies that create tangible... ...spending accounts, 15 paid vacation days, 2 paid personal...SuggestedHourly payFull timeWork experience placementLocal areaFlexible hoursSinclair Broadcast Group
Baltimore, MD4 days ago$31.9 - $45.42 per hour
...to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement... .... office locations and offers a hybrid work schedule. Responsibilities... .... Non‑exempt positions will be paid on an hourly basis and paid...SuggestedHourly payFull timeWork at officeWork from homeVisa sponsorshipDLA Piper
Baltimore, MD2 days ago$80k - $90k
...Exempt LOCATION: Washington, DC preferred (hybrid); other states considered: AK, CA, FL, MD... ...-quality content across formats—social media, email, long-form editorial, video scripts... ..., brainstorms, and editorial planning Analytics & Optimization Track and analyze content...SuggestedFull timeSeasonal workWork at officeLocal areaShift workOcean Conservancy
Baltimore, MD4 days ago- ...Manager on the Global Marketing team. This new hire will work in a hybrid capacity in our Global Headquarters , located in Hunt Valley, MD... ..., disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations. tuition assistance medical dental vision...Full timeWork experience placementWorldwideFlexible hours
- ...add a spark of human creativity. We help advertisers, agencies and publishers get the most from... ...-to-end digital advertising services and media solutions. The people of Incubeta are... ...formats within those platformsKnowledge of paid social media advertising formatsExpert in...Full timeRemote work
- ...day annual sales conference in Wayne, PA Hybrid schedule, in the Montvale, NJoffice Tuesdays... ...and written communication skills Strong analytical skills Strong organizational skills... ...comprehensivebenefits package. Package includes Paid Time Off Days, Paid Holidays, Hybrid Work...Immediate startRemote workMonday to FridayNight shift
GrabJobs
Baltimore, MD5 days ago - ...strategy for all campus locations.Social media is an integral part of EA's marketing strategy... ...3rd party listingsCollaborate with the paid digital marketing team to develop and... ...social media - websites, blogs, etcUtilize analytics software (e.g Google Analytics) for the...Local area
$60k - $75k
...graphics, such as flyers, social media posts, and marketing... ...segmentation Assist with reporting and analytics for email and campaign... ...-exempt position. Overtime is paid in accordance with applicable... ...candidate will be eligible for a hybrid work arrangement - allowing a...Full timeTemporary workWork at officeRemote workRelocationRelocation packageFlexible hoursGreenspring Advisors
Towson, MD2 days ago- ...for 7ten Digital Marketing, a Duckpin company. Location: Hybrid/Driving distance to Towson, MD Employment Type: Full-Time... ...execute and coordinate digital marketing work across SEO, paid media, analytics, and websites. You’ll work closely with our internal team...Full timeLocal areaFlexible hours
Duckpin
Towson, MD13 days ago $60k - $75k
...have a degree in Marketing or related field and strong skills in graphic design and social media management. The position offers a salary range of $60,000-$75,000 plus annual bonus potential and a hybrid work option after onboarding. #J-18808-Ljbffr Greenspring AdvisorsFull time- ...Company, Incorporated, a global leader in flavor, seeks an Associate Media Manager II for the Global Marketing Strategy & Media team in... ...’s in Marketing, plus 2+ years in consumer-packaged goods marketing, strong analytical #J-18808-Ljbffr McCormick & Company, Incorporated
$23.67 - $27.85 per hour
...in the marketing of the station through other on-air and outside media Work evening hours Assist with station sponsored events as... ...health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours...Hourly payFull timeWork experience placementH1bLocal areaFlexible hoursAfternoon shiftBaltimore, MD6 days ago$28 - $33 per hour
...fields of Communications, English, Journalism, Marketing, Digital Media, Public Relations, or Information Design. Experience:... ...practices. Benefits Sick and Safe Leave Maryland Paid Family and Medical Leave (PFML) benefits, where eligible Medical...Hourly payContract workPart timeWork at office10 hours per weekUniversity System of Maryland Office
Baltimore, MD1 day ago- ...Company, Incorporated, headquartered in Hunt Valley, MD, is hiring a Digital Creative Design Manager for the Global Marketing team in a hybrid role. The position leads digital design for owned channels and campaigns, coordinating with kitchens, vendors, and internal...
$39k - $48k
...closely with our Content Strategist to produce engaging social media posts that will include shooting... ...postings, Google Analytics reporting, Salesforce integration... ...Environment This is a hybrid position. The Marketing... ...generous time off, paid holidays, health, dental...Contract workSummer workWork at officeLocal areaRemote workFlexible hoursAfternoon shift3 days per week$125k - $165k
...our Baltimore HQ office. Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. Travel:... ...competitive Total Rewards package. Benefits & Perks Paid "UA Give Back" Volunteer Days: Work alongside your team to...Full timeWork at officeLocal areaRelocationUnder Armour
Baltimore, MDa month ago- ...team to enhance user experience Monitor website analytics and deliver regular performance reports Social Media Management Develop and implement social media... ...Some Of What We Offer ~ Flexible Paid Time Off ~401k with a company match ~ Medical...Temporary workLocal areaFlexible hoursShift work
CYBERMAXX, LLC
Linthicum Heights, MD3 days ago - ...growing team! Job Title Lifecycle Marketing Specialist Location(s): (Hybrid or in-office based on local office guidelines) Job Description... ...Collaborate with cross-functional teams including product, analytics, technology, and marketing partners Use Agile methodologies to...Work at officeLocal area
The Judge Group
Baltimore, MD5 days ago $55k - $60k
...Email & SMS Marketing Specialist Location: Hybrid - Baltimore, MD (1-2 days/week in office) Employment Type: Full-Time Department... ...initiatives. The ideal candidate is a creative and analytical marketer who can design engaging campaigns while leveraging data...Full timeWork at office2 days per week1 day per weekJEDCo Brands, Inc.
Baltimore, MD3 days ago$75k - $85k
...Description Job Description This is a hybrid position, and this person will need to... ...Optimization Analyze performance across paid media, email, SEO/SEM, and digital campaigns... ...3–5 years of experience in marketing analytics, digital analytics, or performance marketing...Work at officeSECU
Linthicum Heights, MD11 days ago- ...Forty-five years, 13 markets, and 70+ stations later, we are a media empire, spanning multiple media platforms. We are in your ears... ...new and existing clients Ability to diagnose and recommend advertising campaigns based on client needs Professional demeanor, excellent...
$60k - $70k
...project spotlights, and hiring pages Make basic SEO updates with guidance Partner with vendors when we run paid campaigns or larger site changes Analytics and improvement Track simple KPIs for LinkedIn, email, and website traffic Report what is working and propose...Temporary workWork at officeFlexible hours$68k - $85k
...Social Media Specialist The Social Media Specialist supports the planning, execution, and optimization of DAP's organic social media... ...Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company‑paid short‑term and long‑term disability...Temporary workFor contractorsLocal areaRust-Oleum
Baltimore, MD1 day ago$26.5 - $43.5 per hour
...:Casual / On Call The Social Media Specialist works under the supervision... ...social content, and social advertising, in addition to creative... ...in an earned, owned, and paid social media role is required... ...visual design tools. Beginner analytics skills and ability to cultivate...Work experience placementCasual workLocal areaDay shiftSocket
Baltimore, MD1 day ago- ...The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may...Remote workFlexible hoursWeekend workWeekday work
Reach Media
Gwynn Oak, MD2 days ago $80k - $150k
...automation platforms, and digital marketing tools preferred.Strong analytical, organizational, and project management skills.Ability to work... ...Death & Dismemberment Insurance• Short Term Disability• Paid parental leave• Group Long Term Disability• Pet Insurance• 401(...Full timeTemporary workH1bWork at officeWorldwide$34.08 - $48.74 per hour
...Houston, Miami, Philadelphia, Phoenix, or Raleigh office and offers a hybrid work schedule. Responsibilities Serves as a liaison for... ...'s geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with...Hourly payWork at officeRemote workRelocationVisa sponsorshipRelocation packageDLA Piper
Baltimore, MD1 day ago- ...agency is a plus. You have an HBO, Bachelor's degree in art or media with a portfolio of recent creative work and preferably with... ...opportunities. The space to be an entrepreneur and develop yourself. Hybrid working A healthy homemade lunch (mainly vegetarian) A...Work at officeRemote work
GrabJobs
Baltimore, MD3 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Advertising & Analytics Strategist (paid media) - Hybrid. Be the first to apply!
