Director of Demand Generation

Director Of Demand Generation

At ClassLink, we believe learning should be accessible, engaging, and empowering for every student, every educator, everywhere. That's why we build secure, intuitive tools that empower more than 26 million students and educators worldwide. From simplifying access with single sign-on, to advancing equity with usage analytics, to automating secure rostering, our platform helps schools focus on what matters most: teaching and learning.

We're not just building tools, we're building what's next in education. By removing barriers and enabling data-driven decisions, our solutions help educators lead with confidence and students thrive in and out of the classroom every day.

The Director of Demand Generation owns how ClassLink turns awareness into a pipeline. This role builds the engine that identifies the right school districts, earns their attention, and moves them toward meaningful conversations with sales, driving qualified demand and supporting the company's growth objectives.

ClassLink has the reach, brand recognition, and growing portfolio to win. What it needs is a systematic demand engine, the campaigns, automation, and measurement that consistently generate qualified pipeline and demonstrate marketing's impact on revenue. This role is responsible for building that engine from the ground up.

This is a senior, hands-on role. You will define the demand generation strategy and personally build the initial campaigns, laying the foundation for long-term growth. As the function matures, you will have the opportunity to build and lead a small team.

What does success look like:

• A predictable pipeline engine. Marketing reliably generates qualified leads and opportunities, and everyone can see where they came from.
• Campaigns that convert. Integrated programs move prospects from first touch to sales conversation, not just clicks and opens.
• A clear line from spend to revenue. Every dollar and every channel is measured, and marketing can prove its contribution to pipeline.
• Systems that scale. Nurture flows, scoring models, and reporting that grow with the business instead of breaking under it.

Key responsibilities:

• Demand Strategy & Campaigns
• Paid Media, Digital & Pipeline Programs
• Cross-Functional Partnership
• Marketing Automation & Lead Management
• Measurement & Revenue Reporting

Note: This job description is not intended to be all-inclusive. Employees may be asked to perform other related duties as assigned to meet the ongoing needs of the organization.

Requirements:

• Bachelor's Degree is Required
• Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people.
• Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit
• Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.
• Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech.
• Strong command of paid media, campaign strategy, and conversion optimization across digital channels.
• Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership.
• Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence.
• Experience leading or mentoring a team, setting clear direction, and holding a high bar for results.
• Ability to travel up to 15%.

Benefits:

• Generous Paid Time Off: 4+ weeks of vacation and 13+ paid holidays
• Parental Leave: 12 weeks fully paid for all parents
• Retirement: 401(k) with 0.5:1 company match
• Comprehensive Health Coverage: Medical, dental, and vision plans
• Insurance: Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance

Perks:

• Volunteer Time Off: Give back through ClassLink Cares paid volunteer days
• Lifelong Learning: Tuition reimbursement for continued education
• Growth & Development: Coaching and internal programs to support career and personal growth
• Supportive Culture: A workplace that values curiosity, compassion, and continuous learning
• Connection & Community: Annual company retreats and team events with bright, fun coworkers

At ClassLink, we believe the best ideas come from bringing together diverse perspectives. We are committed to building a team that reflects the diversity of the communities we serve and fostering a workplace where every team member feels valued, respected, and empowered to grow.

ClassLink is proud to be an equal opportunity employer. We welcome candidates of all identities, backgrounds, and experiences, and we do not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.

Salary Description 130,000.00-160,000 plus bonus