Product Marketing Manager

Job ID: 10474983 | Amazon.com Services LLC We are seeking a Sr. Manager of Product Marketing to define and lead the sales enablement strategy for Prime Video Advertising (PVA) across two pillars: Brand Partnerships and Product Innovation & Technology. This is a team-building role—you will architect the function, oversee and develop a high-performing team of marketers, and set the strategic roadmap for how PVA shows up to advertisers and agencies worldwide. You will drive the portfolio-level vision: what we say, where we invest, and how we organize to win. You will translate Prime Video’s premium content, audience, and cultural relevance into a cohesive global sales enablement strategy—and position PVA’s ad tech innovations across markets. You will drive clarity where the strategy is not yet defined and ensure your team’s output drives measurable advertiser engagement and revenue growth. This role reports into the Global B2B Marketing organization for Prime Video and partners closely with Sales, Product, and Marketing leadership. Overview Lead a cross-functional marketing team to shape the narrative, collateral, and activations that bring PVA to market. Define the multi-year sales enablement strategy and roadmap, determine portfolio priorities, and design scalable content creation, distribution, and measurement mechanisms to improve efficiency and impact across regions. Responsibilities Define the multi-year sales enablement strategy and roadmap across Brand Partnerships and Product Innovation, setting the vision the team executes against. Determine portfolio priorities: which partnerships, products, and regions warrant investment and in what sequence. Ensure the team creates education materials and sales tools that make complex offerings actionable. Set the strategic framework for how PVA’s brand partnership narratives and ad tech product positioning are developed, scaled, and evolved globally. Operate as a strategic partner to senior leadership (VP-level), driving cross-org alignment on positioning, messaging, and investment priorities. Design scalable mechanisms for content creation, distribution, and measurement; eliminate inefficiencies and drive structural improvements across the organization. Synthesize inputs across market research, competitive intelligence, sales feedback, product roadmaps, and business performance to identify whitespace and shape strategic direction. Deliver bespoke partnership narratives that connect Prime Video’s premium content to advertiser objectives at scale. Partner with Sales and BizDev leadership to identify systemic gaps in the sales cycle and commission enablement solutions. Build, scale, and lead a high-performing team of marketers. Coach, develop, and retain top talent; set clear goals, conduct performance reviews, and drive career growth for direct reports. Basic Qualifications 10+ years of professional non-internship marketing experience 5+ years of team management experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience managing teams Experience communicating results to senior leadership Experience driving direction and alignment with cross-functional teams Experience overseeing roadmap strategy and definition throughout the product lifecycle from concept to end of lifecycle Experience influencing senior leadership through data-driven insights Experience scaling globally Preferred Qualifications Experience in inter-team collaboration to develop partnerships with partners, tech teams, and operating at leadership levels Experience hiring and developing strong talent and building a team Experience in digital advertising, streaming media, or entertainment industries Experience positioning premium media or content brands as partnership destinations for advertisers Proven ability to translate complex ad tech products into clear, compelling customer-facing narratives Experience driving long-term business impact across multiple geographies and advertiser segments Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at USA, CA, Culver City - 187,000.00 - 252,900.00 USD annually #J-18808-Ljbffr