Area Sales Manager (San Diego, CA)

Job Description

Job Description

Description:

Position Overview:

The Area Sales Manager plays a key role in supporting Waiakea’s growth by expanding account coverage, building strong customer relationships, and executing retail programs across assigned territories. This role supports the VP of Sales through field execution, merchandising, securing new placements, and maintaining brand standards in-store. The ideal candidate is highly self-directed, energetic, relationship-oriented, and motivated to grow sales in a fast-paced environment. The Area Sales Manager will report directly to the VP of Sales.

*This position is fully remote with occasional travel requirements. Candidates must reside in San Diego, CA.

Benefits:

• Waiakea Hawaiian Volcanic Water offers competitive pay that is direct-deposited semi-monthly
• Annual sick, personal and vacation leave
• Employee + Dependent(s) health/vision/prescription/dental insurance
• FSA & Dependent Care FSA with a $500 employer contribution
• $300 monthly child care reimbursement
• 401k with up to a 5% employer match & more!

Essential Job Functions:

• Sales & Account Execution
  • Support the achievement of sales, distribution, and display goals within the assigned territory.
  • Visit retail accounts to ensure proper product placement, pricing, and shelf standards.
  • Build and maintain relationships with store managers, buyers, and distributor partners.
  • Identify and pursue new account opportunities across Grocery, C-Store, and On-Premise channels.
  • Execute retail programs, merchandising plans, and promotional activations as directed by the VP of Sales.
• Support, Reporting & Cross-Functional Collaboration
  • Maintain communication with distributor route drivers and Area Sales Managers to support inventory flow, rotation, and in-store availability.
  • Ensure distributors are equipped with POS materials and product knowledge.
  • Monitor inventory, out-of-stocks, and competitive activity; escalate issues as needed.
  • Use sales platforms to track priorities, placements, and distribution gaps.
  • Submit weekly recaps, market insights, and progress reports.
  • Ensure all Waiakea products meet brand standards for facings, placement, and promotional visibility.
  • Work collaboratively with internal teams, including Sales, Marketing, Logistics, Operations, and Finance, to support account needs and customer satisfaction.
  • Participate in promotional events, category resets, and special projects as needed.
    

• 1-2 years of sale, merchandising, or customer-facing experience preferred.
• Experience in CPG, beverage, or DSD environment is a plus.
• Ability to work independently and manage time effectively.
• Proficiency with Microsoft Office Suite; experience with sales reporting tools preferred.
• Strong analytical capabilities to identify trends, opportunities for improvement, and make informed decisions.
• Ability to lead and motivate cross-functional teams, build consensus, and drive results; strong knowledge of servant leadership models and methods.
• Excellent written and verbal communication skills to effectively collaborate with stakeholders at all levels.
• Passion for sustainability and community is a big plus.

Core Values: The ideal candidate will align with our company core values:

• It’s a Kakou Thing- Work with team members to find solutions.
• Live Aloha- Be positive, love unconditionally.
• Kulia i ka nuu- Constant improvement; Strive to reach the summit.
• Be Pono- To have integrity and find harmony within yourself, the ?Aina, your community and work.
• Ho'okuleana- An action or mindset “to take responsibility.” It is our individual and collective responsibility to: participate rather than ignore, prevent rather than react and preserve rather than degrade.

Equal Employment Opportunity:

Waiakea Inc. is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Waiakea Inc. will provide reasonable accommodations for qualified individuals when appropriate.

Salary Range: The final determined salary will be based on the candidates background and experience that fit the role requirements.