Marketing Manager at Fortrex Atlanta, GA

Marketing Manager job at Fortrex. Atlanta, GA. WHO YOU ARE: We are seeking a dynamic Marketing Manager who wants to shape strategy, drive lead generation, and empower sales with high impact tools that move deals forward. In this role, you will build and run programs that attract, nurture, and convert prospects across channels with clear, measurable results. The ideal candidate also knows how to plan and run events that boost pipeline and deepen customer engagement. The role requires a mix of strategic thinking, hands‑on management, and strong analytical ability. WHO WE ARE: Leader in food safety solutions for both contract sanitation and chemistry in the food processing industry. Over 10,000 dedicated team members across North America. Corporate headquarters in Atlanta, GA with team members working in over 250 plants throughout North America. Over 50+ years of experience in creating long‑lasting partnerships. OUR MISSION: Protect What Matters: We are in service of safety at every step, ensuring the health of everyone is central to all we do - from plant team members to consumers. Deliver On Our Promises: We speak honestly and are dedicated to doing the right thing by upholding ethical standards and following through on our commitments to our teams, our customers, and our business. Win as a Team: We believe in the power of collaboration, uniting our diverse strengths while working hand‑in‑hand with our team members and customers to unlock potential and achieve stronger results together. Advance a Safer Future: We are committed to innovating more effective, sustainable, and cost‑efficient food safety solutions to develop a safer world for all. WHAT YOU WILL DO: Lead Generation & Conversion Optimization Build and manage programs to attract, nurture, and convert potential customers. Identify new audience segments and optimize campaigns to maximize prospect quality and conversion rates. Collaborate closely with Sales to align lead scoring, follow‑up processes, prospect quality, and pipeline objectives. Stay ahead of trends and emerging technologies to continually enhance digital performance. Campaign Strategy Plan, launch, and optimize multi‑channel campaigns across search, social, display, email, and content marketing. Collaborate with creative and product teams to deliver compelling content and messaging. Test, measure, and refine campaigns to improve performance and efficiency. Analytics, Measurement & Reporting Collaborate with Digital Marketing manager to develop performance dashboards and reports to track KPIs, including prospect volume, cost per prospect, conversion rates, and ROI. Continuously analyze campaign performance to guide strategic adjustments. Sales Enablement Tools & Events Develop marketing materials, case studies, and digital assets that support the sales process. Ensure CRM and marketing automation platforms are effectively used for nurturing and tracking prospects. Support sales teams with marketing collateral, automation tools, and CRM integrations that enhance prospect engagement and conversion. Manage marketing efforts for sales events, trade shows, and webinars - including planning, promotion, content, and post‑event follow‑up. Ensure alignment between marketing initiatives and sales priorities. Other duties as assigned. YOUR MUST HAVES: Must be 18 years of age or older. Bachelor's degree in Marketing, Communications, or a related field. 5+ years of experience in digital marketing, lead generation, or demand generation roles. Proven success in managing digital campaigns that drive measurable results. Strong analytical skills with proficiency in marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics). Excellent communication, project management and analytical skills. OUR ENVIRONMENT: This is a hybrid role, partially based at the Corporate Headquarters, combining time in a traditional office setting with remote work from your professional home office. You will be expected to work on‑site at minimum three days a week. The position requires sitting for extended periods of time while working on a computer. WHAT WE OFFER: Medical, Dental, & Vision Insurance Basic Life Insurance Short Term Disability Company Paid Long‑Term Disability 401k Retirement Plan Paid Holidays Paid Vacation Paid Sick Time Employee Assistance Program ("EAP") Training & Development Opportunities Fortrex is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, creed, sex, gender, gender identity, national origin, citizenship status, uniform service member status, veteran status, age, genetic information, disability, or any other protected status, in accordance with all applicable federal state, and local laws. Fortrex is committed to complying with the laws protecting qualified individuals with disabilities. Fortrex will provide a reasonable accommodation for any known physical or mental disability of a qualified individual with a disability to the extent required by law, provided the requested accommodation does not create an undue hardship for the Company and/or does not pose a direct threat to the health or safety of others in the workplace and/or to the individual. If a team member requires an accommodation, they must notify the site manager or the Corporate Human Resources Department. If an applicant requires an accommodation, they must notify the hiring manager and/or the Recruiter hiring for the position. #J-18808-Ljbffr Carlsbad Tech