Event Marketing Manager

What You’ll Do Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement. Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline. Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on‑time, on‑strategy, on‑budget" mentality. Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies. Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale. Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co‑marketing initiatives. Manage Performance: Maintain meticulous tracking of a multi‑million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence. What You Bring B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry. Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large‑scale trade shows. Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot. Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat. Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels. Willingness to Travel: Ability to travel up to 30% within the region to ensure on‑site success. It’d Be Awesome If You Also Are Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus. Are Data-Driven: You love diving into Looker dashboards to find the "why" behind event performance. Have a Sense of Humor: We take our mission seriously, but not ourselves—bringing a positive, collaborative energy to the team is essential. Can Keep a Room Awake: You know how to build presentations and experiences that capture attention and keep people talking. Annual Salary Range: $115,000-125,000 USD Annual Bonus: 10% We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway! Benefits & Programs Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role. Flexible working hours, work-from home allowances, in‑office perks, and time off for learning and self development Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers Health benefits, employee assistance plans, and annual wellness allowance Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances #J-18808-Ljbffr