Sales Consultant - Toyota

Thompsons Auto Group is committed to providing outstanding customer experiences and fostering a positive workplace that reflects our core values of integrity, servants attitude, accountability, continuous improvement, teamwork, and fun.

Position Summary

The Sales Consultant is responsible for guiding customers through the vehicle selection and buying process to ensure a memorable, positive experience. This role requires excellent communication skills, a deep understanding of automotive products, and a dedication to providing exceptional service that aligns with Thompsons Auto Group’s mission of delivering the highest level of customer satisfaction.

Reports To

General Sales Manager/ Sales Manager 

Responsibilities

Customer Relationship Management

• Customer Engagement: Greet customers warmly, assess their needs, and build rapport to ensure a comfortable and enjoyable sales experience.
• Needs Assessment: Conduct in-depth discussions with customers to identify vehicle needs, budget preferences, and any specific requirements.
• Product Knowledge: Provide detailed information on vehicle features, options, and pricing to support the customer’s decision-making process.
• Product Presentations: Conduct vehicle demonstrations, explaining features, technology, safety, and performance to meet customer needs.
• Test Drives: Coordinate and accompany customers on test drives, addressing any questions or concerns during the process.
• Follow-Up: Proactively maintain communication with prospects and previous customers, following up on leads, inquiries, and potential sales opportunities.

Sales and Performance Goals

• Manage Total Opportunities: Track and manage total sales opportunities to maximize engagement and conversion rates.
• Unit Volume: Meet or exceed monthly sales unit goals, contributing to overall dealership performance targets.
• Front and Back End PVR: Monitor and achieve front and back end per vehicle retail (PVR) targets by maximizing profitability on both vehicle sales and financing or insurance options.
• Sell Accessories and Aftermarket Options: Present and sell accessories, warranties, and aftermarket services that enhance vehicle value, safety, and enjoyment for the customer.
• High Customer Service Scores: Consistently achieve high customer service scores by delivering exceptional, personalized service and support throughout the sales process.
• Sales Documentation: Prepare all necessary paperwork for vehicle purchases, trade-ins, and financing in compliance with dealership standards and state regulations.
• Product and Service Offerings: Inform customers about additional services, warranties, and protection plans that could enhance their ownership experience.
• Trade-In Appraisal: Assist customers with the trade-in process, coordinating evaluations, and explaining offers to ensure transparency.
• Financing Assistance: Guide customers through financing and leasing options, collaborating with the finance team to secure favorable terms.
• Close Sales: Achieve monthly sales targets through skilled negotiation, customer satisfaction, and adherence to dealership sales processes.

Administrative Duties

• Documentation: Prepare and maintain accurate records of customer interactions, sales, and purchases using the dealership’s CRM system.
• Finance and Insurance Coordination: Work closely with the finance team to provide customers with suitable finance and insurance options, ensuring a seamless process from selection to delivery.
• Dealership Standards: Maintain an organized and appealing workspace that reflects Thompsons’ commitment to professionalism and customer care.

Customer Satisfaction and Delivery

• Customer Handover: Coordinate with the delivery team to ensure each vehicle is prepared, clean, and ready for customer pickup.
• Post-Sale Follow-Up: Conduct post-sale follow-ups to ensure customer satisfaction, address any questions or concerns, and encourage repeat business.
• Promote Referral Programs: Encourage satisfied customers to refer friends, family, and colleagues by highlighting the benefits of referral rewards and loyalty programs.

Qualifications

Education & Experience:

• High school diploma or equivalent.
• Previous sales or customer service experience, preferably in the automotive industry.

Skills & Competencies:

• Strong sales and negotiation skills with a proven track record of meeting or exceeding sales goals.
• Excellent communication skills, both verbal and written.
• Detail-oriented with strong organizational abilities.
• Ability to manage multiple customers and prioritize tasks in a fast-paced environment.
• Familiarity with vehicle specifications, finance options, and dealership CRM systems.

Physical Requirements:

• Standing and walking for prolonged periods.
• Occasional lifting up to 25 lbs.
• Ability to work in both indoor and outdoor settings.

Expectations and Core Values

The Sales Consultant is expected to uphold Thompsons Auto Group’s values by prioritizing customer satisfaction, integrity, and continuous improvement. Flexibility for work hours, including evenings, weekends, and holidays, may be required.

What We Offer

• Compensation: Competitive salary with commission-based incentives.
• Benefits: Health insurance, 401(k), paid time off, and ongoing training opportunities.
• Work Environment: Collaborative, supportive workplace focused on growth and exceptional service