Assistant Product Marketing Manager - KODA

Horizon Brands, a subsidiary of ADC Solutions USA, LLC, develops innovative Automotive Accessories, Consumer Electronics, and Home & Lifestyle products designed to bring quality, style, and value to everyday life. We are looking for an Assistant Product Marketing Manager to join our KODA team. Reporting to the Senior Product Marketing Manager – KODA, this role will support the development, launch, and ongoing management of KODA products while gaining hands-on experience across the full product lifecycle. Learn more about Horizon Brands at KODA at What You'll Do Support product planning and marketing activities, including product development, costing and pricing, packaging, merchandising, promotions, e-commerce, and product launches. Manage assigned product and program initiatives from development through launch. Conduct competitive and market research, including regular retail store visits and online research, to evaluate products, pricing, packaging, merchandising, competitive activity, and market trends. Analyze consumer, customer, competitive, sales, cost, margin, and product information and develop recommendations for product positioning, pricing, and marketing. Develop packaging briefs and coordinate packaging, manuals, merchandising materials, and product content with Design and Product Development. Set up and manage product content across our websites and major retailer e-commerce platforms, including Lowe's, Home Depot, Costco, and other retail partners. Monitor online product performance, availability, and inventory needs and work with internal teams to address opportunities or issues. Gather and analyze consumer feedback, product reviews, and recurring product questions to identify opportunities for improvement. Support retailer line reviews, presentations, trade shows, promotional programs, and digital marketing initiatives. Coordinate product samples and supporting materials for retailer meetings, line reviews, presentations, and trade shows. Work with appropriate teams to ensure applicable regulatory, compliance, and product liability requirements are addressed during product development and launch. Develop strong product and technical knowledge and partner with Customer Service to provide product training, technical information, FAQs, and troubleshooting resources. Collaborate with Product Development, Design, Sales, Operations, Customer Service, and other teams to successfully execute product initiatives. What We're Looking For Bachelor's degree in Marketing, Business, Product Management, or a related field preferred. 1–2+ years of experience in product marketing, product management, brand marketing, e-commerce, or a related field preferred. Relevant internship or other applicable experience may be considered. Strong analytical, problem-solving, organizational, and project management skills. Ability to take ownership of projects, exercise sound judgment, and develop recommendations. Excellent attention to detail with the ability to manage multiple projects and priorities. Strong written, verbal, and presentation skills. Ability to understand and communicate product features, specifications, and technical information. Proficiency with Microsoft Excel and PowerPoint and comfort working with data. Experience with consumer products, retail, e-commerce, packaging, or new product launches is a plus. Ability to travel locally to retail locations for regular market and competitive visits, with occasional travel for customer meetings, trade shows, and other business needs. Horizon Brands is an equal opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, age, sex, pregnancy, childbirth, breastfeeding or related medical conditions, reproductive health decision-making, sexual orientation, gender, gender identity, gender expression, marital status, medical condition, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We provide reasonable accommodations to qualified individuals with disabilities and for applicants' and employees' sincerely held religious beliefs and practices, as required by applicable law. #J-18808-Ljbffr Horizon Brands