Head of Performance Marketing

About the role

Flex has grown our core flexible rent consumer product/business by distributing it through our rapidly expanding network of property management company partners. This core business is growing extremely fast, and we are ready to take our next swing. We are hiring a strategic and analytical Growth leader to build our direct-to-consumer marketing strategy, focused on growing adoption outside of our property network. Reporting to our CMO, you and your team will own and scale all performance marketing efforts across channels, with accountability to end to end conversion.

This is a high-impact and creative role requiring strong analytical expertise, deep performance marketing knowledge, and big-picture thinking. You will work cross-functionally with product, sales, and analytics to develop and execute full-funnel marketing strategies that drive high-quality lead generation and optimize cost per acquisition.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters or 2 days per week in our San Francisco Hub. For candidates outside of the NY/NJ/SF area, you may be eligible for our relocation assistance program.

Responsibilities

• Set the foundation for our growth effort by partnering with analytics on attribution and incrementality testing frameworks
• Deeply understand the Flex business and unit economics to lead budget planning, forecasting, and help set aggressive targets
• Move fast to drive Out Of Network growth, standing up and optimizing channels (digital, podcast, TV, etc) continuously testing creatives, messaging, and audience targeting to improve performance
• Define and track key performance metrics, leveraging analytics tools like Amplitude, Singular and Sigma to make data-driven marketing decisions
• Partner with our product team to build and execute referral programs and optimize the end-to-end experience

Qualifications

• 10+ years of experience in growth marketing or performance marketing
• Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
• Experience with a variety of channels with a strong expertise in digital marketing
• Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive growth
• Desire for fast-paced, entrepreneurial, and collaborative environment
• High attention to detail, including precise and effective communication with senior stakeholders
• Coach-player mindset — ability to build a high performing team while getting hands‑on

Compensation

The compensation range for this role will be commensurate with the candidate’s experience and Flex’s internal leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $235,000-264,000.

Benefits

• Competitive medical, dental, and vision available from Day 1
• Company equity
• 401(k) plan with company match (our company match kicks off at the beginning of 2026)
• Unlimited paid time off + 13 company paid holidays
• Parental leave
• Flex Cares Program
• Free Flex subscription

Life at Flex

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

EEO Statement

As set forth in Flex’s Equal Employment Opportunity policy we do not discriminate on the basis of any protected group status under any applicable law.