Senior Manager/Director of Marketing and BD

Job Description

Top NY law firm is seeking a Senior Manager/Director of Marketing and BD

\n

Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.

\n

DUTIES AND RESPONSIBILITIES

\n

\n

· Design, write and produce high-quality marketing collateral (pitch decks, capability statements, practice group overviews, proposals, RFP/RFI responses, case studies, attorney biographies), maintaining a centralized library of pitch content, experience lists and matter descriptions for quick, accurate assembly.

\n

· Build visually sophisticated, client-ready presentations under tight deadlines with minimal supervision via PowerPoint.

\n

· Establish brand standards across all firm messaging, materials, including templates, logo usage, etc.

\n

· Manage firm website, attorney biographies, digital presence and social media, coordinating with outside vendors and internal stakeholders.

\n

· Develop and execute firm-wide and practice-specific business development plans with firm leadership, informed by market, client, prospect and competitive intelligence research.

\n

· Prepare attorneys for pitch and client meetings (research, materials, talking points, anticipated questions, follow-up strategy). Attend pitches, client meetings, conferences and industry events, representing the firm professionally.

\n

· Drive cross-selling initiatives and support attorney business development plans with accountability and follow-through, coaching partners and associates on positioning and follow-up discipline.

\n

· Manage the firm's conferences, sponsorships, speaking engagements and client events, including selection, budgeting, logistics and ROI analysis.

\n

· Track pitch activity, wins, losses and pipeline, reporting results and lessons learned to firm leadership.

\n

· Manage legal directory and awards submissions (Chambers, Legal 500 and comparable rankings).

\n

· Manage and optimize the firm's CRM and marketing technology, including data integrity, mailing lists, campaign tracking and analytics, ensuring all activity complies with applicable attorney advertising and professional responsibility rules.

\n

· Other Ad hoc projects and assignments as needed.

\n

QUALIFICATIONS AND EXPERIENCE

\n

\n

· Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field. Legal Marketing Association certification is a plus.

\n

· Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.

\n

· Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.

\n

· Demonstrated experience working directly with and influencing senior decision makers.

\n

· Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.

\n

· Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.

\n

· Experience with Salesforce CRM or other comparable marketing platforms.

\n

· Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.

\n

· Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.

\n

· Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.

\n

\n

COMPETENCIES

\n

\n

· Ethics – Treats people with respect; keeps commitments; works with integrity; upholds organizational values.

\n

· Interpersonal Skill s – Resolves conflict without blame; maintains confidentiality; listens without interrupting; stays open to others' ideas.

\n

· Judgement – Makes timely, sound decisions; explains reasoning; involves the right people.

\n

· Project/Assignment Management – Plans, coordinates, and communicates project progress; delivers on time and budget.

\n

· Problem Solving – Identifies and resolves issues promptly; gathers and analyzes information; develops alternatives; stays objective on emotional topics.

\n

· Analytical – Synthesizes complex information; researches data; balances data with experience; designs workflows.

\n

· Customer Service – Handles difficult situations calmly; responds promptly; seeks feedback; meets commitments.

\n

· Dependability – Follows direction; takes ownership; keeps commitments; meets deadlines or flags alternatives.

\n

· Executive Presence – Polished and credible with clients, prospects, and firm leadership; represents the firm professionally.

\n

· Influence and Persuasion – Gains buy-in without direct authority; holds stakeholders accountable; drives initiatives to completion.

\n

· Results Orientation – Drives new client relationships and measurable revenue impact; tracks and reports outcomes.

\n

· Written and Visual Communication – Produces error-free, client-ready work; proofreads to a high standard.

\n

· Technical Aptitude – Learns new systems quickly; uses technology to improve marketing efficiency and quality.

\n

· Initiative – Self-directed; anticipates attorney and client needs; moves projects forward independently.

\n