Mortgage Marketing Manager

Marketing Strategy, Content and Campaign Management

• Own ideation, calendarization and content creation for Mortgage social channels and SocialCoach, including but not limited to daily posts and monthly service anniversary and top producer posts.
• Manage Mortgage email strategy and drive the process, including submitting emails via internal Marketing/Compliance project management tool and scheduling emails to various audiences through Republic Bank’s CRM.
• Maintain PowerPoint and presentation templates for various Mortgage initiatives.
• Manage and create flyers as needed.

35%

Sales Enablement, Events and Associate Support

• Partner with MLOs on events, including creating flyers, supporting cost analysis and routing materials through the project management tool.
• Manage promotional items for Mortgage, including ideating, managing pricing to budget, ordering and distributing promotional items as needed.
• Ensure efficient distribution of all marketing materials to loan officers, existing clients and prospects, as relevant.
• Ensure mortgage associates are properly trained in the use of social media to generate business leads.
• Support newly hired loan officers through proper social media onboarding and training.

20%

Compliance, Governance and Regulatory Partnership

• Work with Mortgage Compliance to expand Republic Bank Mortgage’s social media presence by exploring compliant videos, flyers and new ideas for sales call marketing or blitzes to drive brand awareness in footprint areas through social media.
• Work with internal departments to ensure all marketing materials abide by mortgage compliance regulations and ladder up to Republic Bank brand.
• Attend mortgage compliance committee meetings and make recommendations for updates and changes.

10%

Market Development and Mortgage Initiative Support

• Market mortgage products to communities served, including realtors, builders, title companies and other third parties.
• Strategically identify and activate mortgage growth opportunities by monitoring relevant market trends and actively scouting broader internal Bank adjacencies.
• Attend and participate in all mortgage lender meetings and trainings, as required; participate in relevant mortgage marketing conferences or seminars.
• Act as a change champion by advocating for mortgage initiatives.

35%

• Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required.
• Model and foster behaviors that support the Bank’s values and corporate culture creating an atmosphere of trust, cooperation, accountability, and dedication to the organization.
• Willingly perform all other duties and projects as assigned.

Excellent verbal and written communications skills.

Highly collaborative with the ability to create and foster trust, teamwork and alignment towards accomplishing Mortgage team goals.

Self-motivated, with a high energy level and strong sense of urgency.

Excellent problem solving and decision-making skills.

Innovative and out-of-the box thinker.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the associate is regularly required to sit, use hands to finger, handle, or feel; and talk or hear. The associate frequently is required to stand or walk. The associate is occasionally required to reach with hands and arms. The associate must occasionally lift and/or move 10 pounds. Specific vision abilities required by this position include close vision, and distance vision. The noise level in the work environment is usually moderate.

• Travel between Republic Banking facilities may be required including occasional out of town travel.
• Flexible work schedule may include some evenings, weekends and/or overtime.
• Stay abreast of new developments, best practices, and statutory and regulatory changes.