VP of Field Sales

Vice President of Field Sales
LaSalle Network is partnering with a fast-moving beverage company that’s challenging a traditionally buttoned-up industry — and they’re hiring a Vice President of Field Sales to help take the business to its next level. The brand already has national reach, a strong distributor footprint and plenty of ambition. Now it needs a Vice President of Field Sales who has built this movie before: scaling teams, winning distribution and creating the systems that turn aggressive growth goals into results.

What’s the job?

• Own field sales strategy and execution across a national DSD distributor network

• Lead a 20+ person field organization spanning sales directors, regional sales managers and market-level teams

• Build repeatable sales playbooks for regional and field leaders

• Develop KPIs, scorecards, forecasting tools and market business meeting processes

• Diagnose underperforming regions and create market-specific solutions

• Drive measurable distribution gains by improving distributor prioritization and execution

• Evaluate field activity through an ROI and gross-profit lens

• Build a culture that rewards accountability, urgency, creativity and results

• Serve as the Vice President of Field Sales voice with ownership and senior leadership

What’s needed?

• Significant beverage or alcohol field sales leadership experience

• A track record of helping scale a high-growth beverage brand

• Experience managing 20+ field sales employees with multiple direct reports

• Fluency in DSD distributors, wholesalers and field execution

• Strong forecasting, KPI development and sales planning capabilities

• Ability to explain exactly how you’ve built and executed a sales playbook — not just talk strategy

• Analytical thinking grounded in dollars, profitability and ROI

• Strong communication skills from the distributor level through executive leadership

• The hunger to build something bigger

• Experience with a large brewer, spirits company or major beverage manufacturer followed by success with an emerging brand is especially attractive for this Vice President of Field Sales position.

What’s in it for me?

• Potential long-term incentive opportunity

• Remote flexibility

• Direct partnership with ownership

• A chance to quarterback one of the organization’s most important growth initiatives

Key Details:

• Compensation: $200,000-$215,000 OTE

• Benefits: Medical, Dental, Vision insurance available and 401(k)

• Location: Midwest or East Coast preferred

• Work Model: Remote

• Employment Type: Direct hire

This isn’t a maintain-the-business Vice President of Field Sales role. It’s a build-it, scale-it and make-an-impact opportunity. If that’s the kind of challenge that gets you moving, we’d like to hear from you.

Michele Rodriguez
LaSalle Network

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