Market Sales Manager

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line. Krispy Kreme’s Market Sales Manager will manage execution, compliance, and growth across assigned customer locations. This role serves as the primary field-facing partner to customers, Operations, Logistics, and internal stakeholders, ensuring best-in-class execution while driving new distribution, display optimization, and revenue growth.

A TASTE OF WHAT YOU WILL BE DOING:

Customer Execution & Compliance Conduct regular door audits at customer locations to ensure operational, quality, and merchandising standards are met. Identify execution gaps and communicate issues to Operations and Logistics teams, following through to resolution. Ensure customer locations consistently meet company and brand standards. Issue Resolution & Customer Support Act as the first point of contact for customer delivery, product, and display issues. Partner with General Managers, Operations, and the 3PL Logistics team to build contingency plans and resolve issues quickly and effectively. Proactively address risks to service, sales, and execution. Sales Growth & Expansion Support Support territory expansion by coordinating new customer launches and ensuring 3PL readiness and execution excellence. Execute display optimization initiatives and sell in incremental space, features, and store-level opportunities.Identify and drive upsell opportunities aligned to customer and business objectives. Relationship Management Build strong business relationships with key customer stakeholders, including senior decision makers within national accounts. Serve as a trusted partner to customers, identifying opportunities and selling in relevant solutions. Performance Management & Reporting Leverage reporting tools and dashboards to track key performance metrics, including Sales, APD, SDS %, and Prime Margin %. Monitor territory performance against budget and targets, proactively course-correcting when results are off track. Share insights and recommendations with internal partners to drive continuous improvement. Best Practices & Continuous Improvement Ensure best practices are developed, documented, and consistently implemented at the customer level. Support execution excellence through standardization and process improvement.

YOUR RECIPE FOR SUCCESS:

Bachelor’s degree or equivalent experience preferred 3+ years of field sales, account management, or customer-facing experience (CPG or retail preferred) Strong communication, problem-solving, and relationship-building skills Ability to work cross-functionally with Operations, Logistics, and Sales teams Strong analytical skills with experience interpreting sales and performance data Willingness to travel within assigned territory

BENEFITS:

Comprehensive benefits (medical, vision, and dental insurance) Employee discount program 401K plan Generous PTO Plan Company events Education Reimbursement Adoption Assistance Life Insurance FSA/HSA Plans Pet Insurance Krispy Kreme is an Equal Opportunity Employer: At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. #J-18808-Ljbffr Krispy Kreme