Senior Marketing Manager, Brand Marketing
Robert Half
Job Description
Job Description
We are looking for an experienced Senior Marketing Manager, Brand Marketing to lead strategic initiatives that strengthen brand presence and drive customer engagement in the retail sector. This Long-term Contract position is based in the San Francisco Bay Area and offers the opportunity to shape integrated marketing efforts across digital and business-facing channels. The ideal candidate brings a strong background in campaign development, brand storytelling, and cross-functional collaboration to deliver measurable marketing impact.
Responsibilities:
• Develop and lead brand marketing strategies that increase visibility, support business goals, and deepen audience connection across key channels.
• Plan and execute multi-channel campaigns, including email and digital programs, to improve engagement, generate interest, and reinforce brand positioning.
• Partner with internal stakeholders and external teams to align messaging, creative direction, and campaign priorities with broader marketing objectives.
• Oversee the full campaign lifecycle from concept through launch, monitoring performance and adjusting tactics to improve results.
• Drive B2B marketing initiatives that support partnership growth, lead generation, and market expansion efforts.
• Use data and market insights to identify opportunities, evaluate campaign effectiveness, and inform future brand marketing decisions.
• Ensure consistent brand standards across marketing materials, communications, and promotional activities.
• Manage timelines, deliverables, and competing priorities in a fast-paced retail marketing environment.
• 7+ years of experience in brand marketing, digital marketing, or a related marketing leadership role.
• Demonstrated success creating and executing email campaigns and integrated marketing programs.
• Strong knowledge of B2B marketing strategies, campaign planning, and brand awareness initiatives.
• Experience analyzing campaign metrics and translating performance data into actionable recommendations.
• Ability to lead cross-functional collaboration and manage multiple projects with strong organizational discipline.
• Excellent written and verbal communication skills with a clear understanding of brand messaging and audience engagement.
• Background in beauty, retail or consumer-facing industries is highly preferred.
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