Senior Manager, Digital Media Analytics

Senior Manager, Digital Media Analytics

At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future. With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn't just about where we began; it's about where we're headed and how we'll lead the way. We are originality in motion. Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to: Treating everyone with care. Acting with unwavering integrity. Striving for excellence in all endeavors. Delivering on our commitments with passion. Collaborating as one unified team. When you join Valvoline Global, you'll become part of a culture that celebrates creativity, innovation, and excellence. Together, we're shaping the future of automotive and industrial solutions.

The Senior Manager, Digital Media Analytics at Valvoline Global turns complex marketing and business data into clear insights that shape communications strategies, deepen audience understanding, and measure impact across earned, owned, and paid channels. This role blends analytical expertise with creative storytelling, partnering closely with commercial, marketing, operations, and finance teams to design and deliver high-impact analytical solutions that uncover opportunities and drive smarter, more effective decisions. The ideal candidate thrives at the intersection of data and creativity, turning insights into actionable recommendations, developing team capabilities, and ensuring projects run smoothly from design to delivery.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). This position offers relocation assistance.

Key Responsibilities Include:

• Lead strategic analytics initiatives to support business planning, performance measurement, and forecasting across global functions.
• Design and deliver dashboards, reports, and data models that communicate key metrics, trends, and actionable insights to cross-functional stakeholders.
• Oversee global Google Analytics (GA4) strategy, implementation, and governance, ensuring accurate tracking, consistent measurement frameworks, and alignment with business objectives.
• Apply statistical analysis, predictive modeling, and data visualization techniques to solve business challenges and uncover growth opportunities.
• Lead cross-functional analytics initiatives by developing project roadmaps, execution plans, and post-project reports that demonstrate impact, ROI, and key learnings.
• Provide briefings, analytics strategies, and measurement frameworks that guide Valvoline Global in data-driven decision-making and align analytics outputs with organizational objectives.
• Develop training materials and lead workshops to strengthen data literacy across teams.
• Collaborate with business leaders to translate questions into analytical problems and deliver actionable, data-driven recommendations.
• Partner with stakeholders to support data quality and infrastructure by conducting audits, identifying improvements, and maintaining clear documentation of data sources, metric definitions, and governance processes.
• Stay current on emerging tools, technologies, and analytics best practices, conducting proof-of-concepts, and recommending new technologies (including BI and AI/ML solutions) based on business value.

What You'll Need:

• Bachelor's degree in Analytics, Statistics, Mathematics, Business, Economics, Computer Science, or a related field
• 8+ years of progressive experience in digital analytics, business intelligence, or data science roles, preferably in a global or matrixed organization
• Expertise in data visualization tools (e.g., Power BI, Tableau, or equivalent) and data manipulation using SQL, Python, or R
• Strong experience with predictive analytics, statistical modeling, and machine learning methodologies.
• Proven ability to analyze complex datasets and translate findings into strategic recommendations.
• Exceptional communication and storytelling skills with the ability to translate complex data into clear business insights.
• Strong business acumen with experience working across functions such as Sales, Marketing, Supply Chain, and Finance
• Demonstrated ability to influence decisions through data in a fast-paced, collaborative environment.
• Ability to work with global teams, with cultural differences, and can work across multiple time zones.
• Passion for social media and awareness of platform best practices.
• Quick learner with a proactive, problem-solving mindset.
• Comfortable in a fast-paced, deadline-driven environment.

What Will Set You Apart:

• Master's degree preferred
• Knowledge of data governance and data quality principles
• Global experience as it relates to data governance and laws

Benefits That Drive Themselves:

• Health insurance plans (medical, dental, vision)
• Health Savings Account (with employer-base deposit and match)
• Flexible spending accounts
• Competitive 401(k) with generous employer base deposit and match
• Incentive opportunity*
• Life insurance
• Short- and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• PTO Buy/Sell Options*
• Tuition reimbursement*
• Adoption assistance*
• Terms and conditions apply, and benefits may differ depending on position or tenure.

Salary Range: $110,000 – $150,000 base salary, plus bonus eligibility

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic. We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:

Email: View email address on click.appcast.io

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.