Senior Manager, Customer Marketing

About Airwallex

Airwallex is the AI-native financial operating system for a real-time intelligent economy. More than 676000 businesses including McLaren Racing Qantas SHEIN and TikTok use us directly or through our platform partners to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. Were the regulated backbone behind global payments: not by accident but by design. A decade plus 85 licenses and a financial infrastructure spanning North America Europe the Middle East and Asia-Pacific.

Were co-headquartered in San Francisco and Singapore with more than 2300 people across 27 offices. We hire builders with founder-level energy people who move fast with good judgment dig in with real curiosity and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We dont just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth fast-moving fintech environment we leverage data-driven insights and bold creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story moving the needle and executing at the highest level to support our explosive global growth.

What youll do

As the Senior Manager Customer Marketing you will build and scale Airwallexs customer advocacy engine across the Americas. Youll turn successful customers into champions by strengthening our presence across influential review platforms creating compelling customer proof launching an executive Customer Advisory Board and delivering customer communications that support growth.

This is a hands-on high-ownership role at the intersection of customer marketing advocacy content Product Marketing Customer Success Sales and revenue operations. Youll build repeatable programs from the ground up work directly with customers and senior stakeholders and connect customer enthusiasm to measurable outcomes such as pipeline velocity win rates retention and expansion.

This role is based in San Francisco CA.

Responsibilities:

Responsibilities:

• Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions and brings their stories to life as a key marketing channel. Work with cross functional partners to ideate and build the program from the ground up and identify opportunities to weave customer proof points into our external narrative.

• Own Airwallexs presence performance and rankings across G2 Trustpilot Gartner Peer Insights and Capterra in the Americas. Design thoughtful review-generation campaigns and translate insights into company-level proposals.

• Manage the Customer Advisory Board for strategic customers to translate their feedback into actionable recommendations including member selection executive sponsorship communications agendas session planning and internal and external follow-up.

• Launch and own the Americas customer newsletter including audience segmentation editorial planning content development distribution and engagement reporting.

• Define and report on metrics including review performance advocacy-influenced pipeline reference usage retention expansion customer story engagement and use insights to power strategic recommendations.

Who you are

Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum Qualifications

• 4 to 6 years of experience in B2B SaaS or fintech customer marketing Product Marketing partner marketing customer advocacy lifecycle marketing or a related field.

• Demonstrated experience building or scaling customer advocacy customer reference review or customer marketing programs.

• Proven track record of running scaled G2 or other peer-review acquisition programs that improved review volume ratings visibility domain scores or category positioning.

• Experience creating or managing customer-facing assets such as case studies testimonials customer videos newsletters webinars or executive events.

• Exceptional written and verbal communication skills including the ability to interview customers and turn complex experiences into clear compelling stories.

• Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity win rates sales-cycle acceleration retention or expansion.

• Strong project management skills with the ability to coordinate customers vendors approvals and cross-functional stakeholders.

• High agency sound judgment and comfort working in a fast-moving ambiguous 0-to-1 environment.

• Ability to work from Airwallexs San Francisco office in accordance with the teams working model.

Preferred qualifications:

• Experience in fintech cross-border payments expense management financial infrastructure or B2B SaaS.

• Experience launching or managing a C-level Customer Advisory Board executive council CFO community or similar senior customer forum.

• A portfolio of compelling customer case studies video testimonials customer-led content or other written and visual storytelling work.

• Experience building customer reference libraries advocacy communities or searchable customer evidence repositories.

• Familiarity with Salesforce HubSpot Gainsight G2 Admin marketing automation platforms and reporting or analytics tools.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Senior Manager