Senior Social Measurement Lead
VirtualVocations
Building a best-in-class social media measurement strategy, the full-time Senior Social Measurement Lead will define frameworks and KPIs, elevate reporting into strategic narratives, and drive insights to optimize social performance, all while working remotely. Key responsibilities Define and standardize Airbnb's social measurement strategy across platforms and regions Elevate reporting into strategic storytelling that connects social performance to marketing goals Lead a global test-and-learn agenda to identify growth levers and optimize content performance Required qualifications 15+ years of experience in social analytics, marketing measurement, or digital strategy Deep expertise in organic social and influencer measurement, including familiarity with analytics tools Strong analytical skills with experience in data querying and dashboarding (e.g., SQL, Excel) Proven ability to translate complex data into compelling narratives for cross-functional teams Demonstrated proficiency with AI tools for analytical work and dashboard creation
Vacancy posted 1 day ago
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