Content Manager

About Hello Mainland About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes. We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit. Description Content Manager This is a full-time, in-person role based in our Chicago office. The Content Manager will be responsible for creating, managing, and executing written content across our clients and owned media platforms, including 1851 Franchise and other Mainland publications. This role is responsible for driving the day-to-day production of content while ensuring quality, consistency, and alignment with client goals. The Content Manager will work closely with account managers, PR, and digital teams to produce content that is on-brand, on-time, and driving measurable results. This is a client-facing role, requiring strong communication, organization, and accountability. Job Duties Content Creation & Execution Write and edit long-form and short-form content including articles, brand profiles, thought leadership, and SEO-driven pieces Execute against content calendars across multiple clients and industries Ensure all content is delivered on time and meets quality standards Content Strategy Support Support the development and execution of content strategies aligned with client goals Translate client positioning into clear, effective content Continuously bring new ideas for topics, angles, and storytelling opportunities Account & Client Management Serve as a key point of contact for content-related client communication Participate in client calls, providing updates, recommendations, and insights Collaborate with account managers to ensure alignment across deliverables Platform & Publication Management Publish and manage content across 1851 Franchise and other Mainland platforms Ensure content is formatted, optimized, and aligned for performance Maintain consistency in voice, tone, and quality across all outputs Performance & Optimization Track content performance and identify opportunities for improvement Optimize headlines, formats, and topics to increase engagement and visibility Stay current on trends in content, SEO, and AI-driven search Desired Skills and Experience 5+ years of experience in content, editorial, journalism, or marketing BA or BS in journalism, communications, marketing, or related field (or equivalent experience) You are: proactive, organized, detail-oriented, and accountable Strong writing and editing skills with the ability to adapt tone across brands Ability to manage multiple deadlines and priorities in a fast-paced environment Understanding of content strategy, storytelling, and audience engagement Experience with SEO, analytics, and content performance tracking preferred Comfortable working in a client-facing role A strong work ethic and commitment to delivering high-quality content consistently Salary $60,000 - $80,000 per year #J-18808-Ljbffr