Strategic Marketing Manager for Law Firm Growth & ROI

Marketing Manager job at Cannon & Associates. Oklahoma City, OK. Cannon & Associates – Oklahoma City, OK Cannon & Associates is growing, and we are seeking a Marketing Manager to lead and execute all marketing initiatives for our expanding law firm. This position is responsible for vendor management, maximizing marketing ROI, data-driven decision-making, and supporting the firm’s overall growth strategy. The ideal candidate brings proven marketing experience, strong analytical skills, and excellent communication abilities. We are proud to be recognized as the Best Law Firm in OKC for 2025 — and that success comes from our people. Our mission-driven culture reflects our Core Values of Integrity, Teamwork, Compassion, Excellence, Servant Leadership, and Justice. We prioritize work-life balance, collaboration, and continuous improvement. Responsibilities: Develop and execute the firm’s marketing strategy to support revenue goals Manage marketing vendors, budgets, and performance metrics Monitor campaign analytics and report results with an ROI focus Oversee digital marketing efforts, including website, SEO, SEM, and paid advertising Lead content strategy — social media, newsletters, blog posts, and branded materials Support reputation management: Google reviews, client stories, testimonials Track and optimize performance for intake, lead quality, and conversion rates Ensure brand consistency across all marketing channels Coordinate firm events, sponsorships, and community engagement opportunities Collaborate closely with leadership and department heads on initiatives and messaging Qualifications: Bachelor’s degree in marketing, communications, business, or related field preferred 3+ years of marketing experience required — legal or service industry experience a plus Strong understanding of digital marketing strategies and analytics Experience managing external agencies and/or marketing vendors Proficiency with CRM systems, Google Analytics, and ad platforms (Meta, Google Ads) Excellent writing, editing, and verbal communication skills Ability to manage multiple projects, priorities, and deadlines Results-driven mindset with a passion for continuous improvement About Company: We are a high-volume, Family Law and Criminal defense firm dedicated to advocating for clients with skill, compassion, and determination. Our team thrives in a fast-paced environment where no two days are the same, and client success is our ultimate goal. We are proud to be recognized as the Best Law Firm in OKC for 2025 — and that success comes from our people. Our mission-driven culture reflects our Core Values of Integrity, Teamwork, Compassion, Excellence, Servant Leadership, and Justice. We prioritize work-life balance, collaboration, and continuous improvement. Competitive salary based on experience Performance-based bonuses tied to growth and ROI401(k) with company matchMedical, dental, and vision insuranceThree weeks of PTO — and we want you to use itOpportunities for professional development and leadership supportQuarterly team retreats and a collaborative, mission-focused culture #J-18808-Ljbffr Carlsbad Tech