Executive, Content Strategy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact You will own the day-to-day delivery of influencer and content campaigns - managing partners, tracking budgets, and ensuring quality - while supporting the Manager in strategy development. This is the right role if you're ready to take real ownership and grow into a strategic lead. 1. Content Strategy & Planning (40%)

• Support the development of influencer strategies aligned with client goals and brand direction
• Contribute to competitive research, campaign conceptualization, and proposal development
• Spot emerging trends, platform updates, and content opportunities to bring fresh, relevant ideas to the team

2. Campaign Execution & Delivery (60%)

• Support and coordinate campaign execution under Line Manager's guidance, from briefing to final reporting
• Manage campaign timelines, deliverables and cross-team coordination
• Oversee content development with KOLs/KOCs, ensuring quality and brand alignment
• Manage campaign budgets and track expenses for cost-efficiency
• Track performance (KPIs) and deliver post-campaign learnings with actionable insights
• Ensure compliance, contracts and payment processes are handled accurately and efficiently
• Collaborate with internal teams to deliver integrated influencer solutions across media and content

Skills and experience:

• 1–2 years in advertising, communications, or digital/influencer marketing
• Experience managing campaigns or projects with external vendors or partners
• Comfortable with numbers: budgets, data, and Excel reporting
• Master in Vietnamese; excellent in English (speaking, writing, presenting)
• Strong at social trends and the KOL/influencer market in Vietnam
• Organized, proactive, and detail-oriented - you follow through

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide. Please read our Privacy Notice for more information on how we process the information you provide.