Freelance Media Buyer

Job Description

The Digital Media Buyer is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. This is a contract role supporting a pharma account, which runs until the end of December.

They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

In order to fulfil these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties. This role reports to the Digital Investment Director and will support the larger Digital Investment team.

MAIN RESPONSIBILITIES

Plan Creation & Execution

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• Learn how to utilize internal and syndicated sources to gather data and support Buyer in recommendation of prospective partners.
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• Assist Buyer in creation of index table to benchmark rates for new publishing partners.
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• Assist Buyer with the preparation and submission of RFPs (Request For Proposal) to prospective site partners.
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• Collate site partner responses for team review and participate in assessment of responses with team.
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• Assist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client.
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• Contribute to client status report on behalf of Digital Investment team.
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• Prepare and issue insertion orders through Prisma system after Connections Planning team provides client authorization; Update as necessary.
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• Assists in creation of plan detail and spec sheet to creative team and/or brand for trafficking.
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• Partner with ad ops team to ensure go live readiness.
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Reporting/Tracking

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• Assist in documenting all rate and added value detail by vendor for use in future negotiation.
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• Assist in compiling campaign performance data into reports to help the team optimize plans to best performing partners and placements.
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• Assist in providing Connection Planning team regular reporting documents to provide back to client.
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• Partner with Connection Planning team to ensure up to date investment tracking for monthly reporting.
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Vendor Partnerships & Industry

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• Meet with vendor sales representatives to obtain information about their products.
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• Coordinate vendor connections including: sit-down meetings, phone calls, and webinars.
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• Sets up creative kick off calls with any media partner if necessary for creative and/or brand teams.
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• Keep abreast of industry trends through advertising and media trade communication.
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KEY COMPETENCIES

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• Prior work or internship in related field preferred.
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• Strong interest in digital and analytics.
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• Self- Starter/demonstrates initiative.
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• Enthusiasm/willingness to learn.
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• Organized and ability to multitask.
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• Thrives in team environment with strong collaboration skills.
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• Ability to communicate concisely and clearly both orally and in writing.
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• Keen eye for details.
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• Proficient skills in Microsoft Office.
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The compensation range for this role is $40.00 - $44.00 hourly.