Content Marketing Manager

Role Summary

The Content Marketing Manager develops high-quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance-driven narratives.

Key Responsibilities

Content Development & Execution

• Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.

Campaign & Product Marketing Support

• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specification.
• Incorporate stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.

Channel & Performance Optimization

• Collaborate with digital marketing to optimize content for performance.
• Support testing, iteration, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

Core Skills & Expertise

• Strong understanding of messaging frameworks, positioning, and differentiation.
• Excellent writing and editing skills across the customer journey.
• Experience developing marketing collateral, video scripts, web pages, social copy, lead-gen assets, and email.
• Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
• Creative storyteller with a clear, audience-focused writing style.

Experience & Education

Required

• 5-7 years of experience in content marketing, content strategy, or a related role.
• Proven track record of creating impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelor's degree in communications, journalism, marketing, business, or a related field.

Preferred

• Medical device, healthcare, or B2B technology writing experience.
• Experience with CMS platforms.

Technical & Soft Skills

• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Ability to align content strategy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaboration, organization, and time-management skills.
• Ability to communicate complex information clearly and effectively.

Additional Requirements

• Ability to work independently while collaborating cross-functionally.
• Adaptability in a fast-paced environment with changing priorities.
• Up to 5% travel.
• Adherence to company quality and safety standards.

#LI-KY1

MA Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Eligible Employee Benefits

• Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too!
• 3 weeks vacation, 11 holidays plus paid sick time
• Up to 8 weeks of 100% paid company parental leave; includes maternal/ paternal leave, adoption, and fostering of a child.
• 401(k) retirement savings plan providing a match of 60% of the employee's first 6% contribution (up to IRS limits)
• Section 125 Flexible Spending Accounts
• Life, STD, LTD & LTC Insurance
• We prepay your tuition up to $5,250 per year! - Tuition pre-imbursement
• Fitness reimbursement of up to $200 annually
• And much more!

KARL STORZ reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employees must comply will all applicable KARL STORZ policies and procedures.

Credentialing requirements at KARL STORZ

KARL STORZ is committed to maintaining a safe work environment for our employees and customers. Most field-based roles at KARL STORZ require hospital credentialing/health screens as a condition of employment. Credentialing can include required vaccinations, health screens & other requirements as outlined by our customers. During the interview process, we encourage you to ask how credentialing/health screens may impact the role you are seeking and if you require any reasonable accommodations regarding these requirements.


Pay Transparency

The pay range and/or hourly pay rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job posting and may be modified in the future. When determining a specific team member's base salary and/or hourly pay rate, several factors will be considered including such things as location, specialty, service line, years of relevant experience, education, professional credentials, internal equity, and the amount budgeted for the role.


Equal Employment Opportunity & Reasonable Accommodation Statement

KARL STORZ is committed to creating an inclusive space where employees are valued for their skills and unique experiences. To achieve this goal, we are committed to diverse voices, and all applicants will receive consideration without regard to race, color, sex, national origin, disability, veteran status, or any other protected characteristic. KARL STORZ is also committed to providing reasonable accommodations during our recruitment process. Should you need assistance or accommodation please email us at View email address on click.appcast.io.


Get in Contact

5459