Marketing Specialist

Job Description

Job Description

Description:

SUMMARY

Under general supervision, the Marketing Specialist will serve as a key internal and dealer-facing support resource, focusing on B2B execution, dealer communications, and operational marketing support. This role is highly collaborative and execution-driven, ensuring dealers and internal teams receive timely and consistent marketing support.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Coordinate, write, and distribute marketing bulletins. Ensure accuracy, clarity, and alignment with current programs and promotions.
• Coordinate, organize, and distribute Product, Sales, and Marketing training materials.
• Assist in the execution and communication of Retail Sales Promotions, including updating the corporate website landing pages.
• Oversee the Dealer Inquiry tool by providing analytics and ensuring questions are addressed and routed to the appropriate teams.
• Act as the main marketing support contact for dealer-related amateur racing initiatives.
• Manage dealer marketing claim submissions and fulfillment processes. Communicate clearly with DSMs regarding claim status, requirements, and follow-ups.
• Provide support on all marketing topics as needed.

EXPERIENCE REQUIREMENTS: Generally, requires a minimum of two (2) to four (4) years of experience in marketing, sales, communications, and/or project management, preferably in the motorcycle industry. Other required experience includes:

• Skilled in communicating and relationship building.
• Required proficiency in Microsoft Office Suite and excellent presentation skills.
• Must have strong knowledge of powersports industry.

EDUCATION REQUIREMENTS: Bachelor’s degree or equivalent Marketing experience required.

OTHER SKILLS AND ABILITIES:

• Excellent communication skills, both oral and written. Experience in copywriting is preferred.
• Must have experience with digital marketing platforms.
• Superior attention to detail and organizational skills.
• Ability to prioritize workload, meet deadlines, and understand when to escalate potential issues.
• Strong interpersonal skills with the ability to use tact and diplomacy; must be a team player.
• Ability to work cross-functionally within the organization.
• Must be internal and external customer focused.

SUPERVISORY RESPONSIBILITIES: None.

CONTACTS:

Internal: Marketing, Motorcycle and PG&A Sales, Dealer Network

External: Vendors, dealers

JUDGEMENT/REASONING ABILITY: Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise, and diplomacy. Requires ability to use judgment and reasoning skills and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; use hands and fingers, bend, stoop, and reach with hands and arms.

Ability to lift-up to 50 pounds 10% daily

Able to sit at a desk and use/view computer 90% daily

Able to hear and speak into a telephone 30% daily

Able to stand, bend, stoop, twist 20% daily

WORK ENVIRONMENT: The noise in the work environment is usually moderate. Other factors are:

• Ability to travel if needed. Travel is low to moderate in this position; 10% expected travel.
• Hectic, fast-paced with multi-level distractions.
• Professional, yet casual office work environment.
• Ability to work extended hours as required.

Required Pre-Hire Screenings:

• Criminal - Felony and Misdemeanor 7 Years
• National Criminal Data Base 7 Years
• Social Security Verification
• National Sex Offender
• NDOT or DOT Drug Screen per job requirement