CONTENT MARKETING SPECIALIST

Content Marketing Specialist

Birdsboro - Birdsboro, PA 19508

Overview

Position Type Full Time

Description

Summary of the Position

The Content Marketing Specialist is an entry level position, responsible for creating content - including social media posts, promotional videos, how-to-guides, and service explainers - to attract customers and contribute to the continuous learning and development of our team. This position will report to the Director of Marketing.

Key Essential Responsibilities

• Create engaging content for social media including Facebook, Instagram, Google, Yelp, etc.
• Design graphics for promotions, emails, and in-store materials
• Assist in building email campaigns and website content
• Capture and edit photo and video content
• Support marketing campaigns and promotions
• Create clear, customer-friendly messaging for products and services
• Assist in creating internal training content for store teams through how-to videos, quick guides, product overviews, and service education materials
• Help translate technical automotive topics into simple, easy-to-understand training content for employees
• Follow a content calendar and meet deadlines in a fast-paced environment
• Collaborate with internal teams to ensure accuracy and alignment
• All other duties as assigned by management

Qualifications

Experience/Education/Other Requirements

• Associate's degree required; Bachelor's degree preferred in Marketing, Communications, or related field
• 0–2 years of experience (internship experience welcomed)
• Eagerness to learn and receptive to feedback
• Strong verbal and written communication skills
• Familiarity with social media platforms and current trends required; experience managing or contributing to social media accounts is a plus
• Basic experience with graphic design and video editing tools (e.g., Canva, Adobe Premiere Rush, CapCut, or similar)
• Highly organized, detail-oriented, and able to manage multiple priorities while maintaining accuracy and quality
• Demonstrates creativity and actively seeks opportunities to create engaging, relatable content (in-store, with customers, and across platforms)
• Team-oriented with a positive attitude; collaborates effectively with internal and external partners
• Experience creating tutorials, training materials, or educational content is a plus
• Photography or mobile content creation experience is a plus
• Must possess and maintain a valid U.S. driver's license and have access to reliable transportation