Executive Vice President, Analytics
MSLGROUP
EVP, Global Head Of Data & Analytics Transformation
The EVP, Global Head of Data & Analytics Transformation pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine a creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale. Armed with automotive experience, they seamlessly navigate the nuances of tierless marketing tactics to enhance automotive marketing return on investment gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate's team will blur traditional agency siloes and unlock a 1+1 = 3 effect to Stellantis' business.
This candidate will take lead in the end-to-end marketing workflow with a special focus on campaign measurement (media, web, creative, and audience analytics), nurture an indispensability with senior clients, and increase collaboration potential with external agency, consultant, and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to harness their 'consultant's acumen' to identify solutions, POVs, and pathways towards concrete solutions.
As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and finding opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles.
Ideal Candidate Superpowers
- Insatiable curiosity – desire to explore the unknown for the sake of uncovering 'amazing'
- Analytical horsepower – chops to translate numbers into meaningful intelligence
- Clear communicator – proficiency to take any concept and ELIF (Explain like I'm five)
- Bold Solutioner – value creator despite ambiguous, complex, undefined contexts
- Relationship hub – natural connector and ability to use network to drive collaboration
Qualifications
- 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - auto client + global experience
- Demonstrated leadership exerting influence from a product, process, and people POV
- Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
- Success in building 360-degree relationships with partners, peers and direct reports
- Experience and disposition for driving organic and new business revenue growth
- Center of gravity in Paid Media, adjacencies into Creative / Influencer / Content spaces
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