Senior Brand Creative Lead

About Korrus

Korrus is transforming the way people interact with light. We are the leader in human-centric lighting, built on more than 500 patents in spectral and circadian technology, and pioneers in Human Light Interaction, the next frontier in human health and wellness.

That work runs on three fronts:

• Ecosense. A globally known and respected leader in architectural and commercial lighting, and the business now bringing circadian technology into the spaces where people work, heal, learn, and gather.

• OIO. Our consumer brand, bringing circadian lighting into the home: biologically aligned light, the right spectrum at the right time of day, to support how people wake, focus, and rest.

• Everything else in Human Light Interaction. We are pushing the limits of what light can do for human health and performance, and we own the intellectual property to do it.

The Role

This role owns the creative output of the brand end to end: the story it tells, the words that carry it, and the finished assets that bring it to life, at the speed the consumer business now requires. It is responsible for all creative.

It is a deliberate combination of skill sets that usually live in two or three people. We need the narrative instinct of a creative director, the writing ability of a copywriter, and the hands-on production craft of a senior designer who can build the work to a high standard. One person who can find the story, write it, and make it.

This is an individual contributor role. The person in this seat does the work, not just directs it. They report directly to the CEO on an interim basis and operate with a high degree of creative autonomy. There is no CMO or CXO layer above them. They are the creative function.

What You Will Own

1. Brand Story and Narrative

● Discover and shape the core stories that explain what motivates our customers and what makes our products and intellectual property distinct.

● Develop narrative frameworks and unifying themes that can carry campaigns, launches, and content over time, not one-off concepts.

● Own the brand's voice and point of view, keeping emotional resonance and coherence consistent across every touchpoint.

● Translate science, product capability, and strategy into stories people can feel, remember, and repeat.

2. Copywriting and Messaging

● Write all brand copy across advertising, organic social, website, email, product, and packaging, in both long and short form.

● Craft headlines, taglines, scripts, and body copy that carry a consistent brand voice and move the reader to act.

● Own the brand's written voice and enforce consistency across every channel and touchpoint.

● Edit, sharpen, and elevate copy produced by other contributors and external partners.

3. Design and Production Craft

● Lead concept development and design execution across digital campaigns, organic social content, and print collateral for new product launches.

● Produce finished, on-brand creative yourself, balancing visual sophistication with functional clarity.

● Support and evolve the Korrus and OIO visual identity systems, keeping consistency while pushing the work forward.

● Prepare final files to vendor specification and manage vendor sourcing and delivery when production requires it.

● Maintain visual continuity across digital, print, packaging, website, and social content.

4. Campaign and Content Production

● Turn high-level narrative into concrete creative direction, then execute against it.

● Build organic social content and ad creative for the consumer business, adapting by channel and audience while protecting the core story.

● Manage multiple projects at once, tracking deliverables, approvals, and timelines without sacrificing quality.

5. Cross-Functional Partnership

● Partner with the other creatives on the XDM team, the VP of Strategic Initiatives, the CEO, product, and external partners to synthesize insight into a coherent creative direction.

● Present creative rationale and visual direction to leadership, incorporating strategic and technical input.

● Direct freelancers, contractors, or external agencies when volume requires additional hands, holding the quality bar.

Who You Are

● A storyteller and writer first, with a strong point of view and the ability to make complexity feel clear and human.

● A genuine maker, equally comfortable shaping a narrative and sitting down to write the copy and build the asset yourself.

● Comfortable moving fast, deciding with imperfect information, and raising the creative bar in a dynamic environment.

● Self-directed, able to own the creative function without a layer of creative management above you.

● A rare profile: someone who can write, design, and produce finished brand work end to end.

Qualifications

● Six or more years in brand creative, design, or creative direction, with demonstrated work across branding, product, and campaign creative.

● A professional writing or copywriting background, with published or shipped copy across advertising and social.

● Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative tools such as Figma.

● Working proficiency with current AI creative tools. Candidates will be tested on this during the selection process.

● A strong digital and video portfolio, showing narrative thinking, visual craft, and attention to hierarchy, typography, and composition.

● Proven success delivering compelling creative in fast-paced, multi-stakeholder environments.

● Familiarity with HTML and CSS and digital design systems.

Preferred Experience

● Experience supporting consumer brands in wellness, technology, or lifestyle.

● Familiarity with industrial design integration.

● Understanding of responsive web layouts and mobile-first visual systems.

Portfolio Requirement

Candidates must submit a portfolio that demonstrates all three dimensions of the role: narrative and brand storytelling, writing and copywriting, and hands-on design and production craft. Include finished campaign, social, and product work, with writing samples that show range across long and short form. Strong copy that lacks visual craft, and strong craft with weak writing, will both fall short for this role.

What This Role Is Not

● Not a pure visual designer who waits for direction. This person originates the story and writes the copy.

● Not a pure strategist who hands off execution. This person builds the work.

● Not a writer who cannot design, or a designer who cannot write. This role requires both.

Selection Process

As part of the selection process, candidates will be asked to demonstrate proficiency with a range of AI creative tools. Shortlisted candidates may also be invited to participate in a paid test project.

Why This Role Matters

Story is not a layer added at the end. It is the intellectual and emotional infrastructure of the brand. This role exists to discover and shape the narratives that define how customers relate to the company, to write the words that carry them, and to produce the work that brings them into the world, at the speed and scale the consumer business now demands. Story is why any of it matters, and this is the person who owns it end to end.

Korrus is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.