Director of Sales and Marketing

Job Description

Job Description

Vista Senior Living Management is the dedicated senior living division of our organization, focused exclusively on the operation and growth of senior living communities. With more than 30 communities across multiple states, we specialize in Assisted Living, Memory Care, and Independent Living. Our mission is to provide outstanding care rooted in compassion, humility, accountability, and a genuine commitment to the well-being of our residents. We strive to create communities where residents receive personalized support, families have confidence in their care, and team members are empowered to succeed.

Eden Vista Prospect Heights  is a well-established and trusted senior living community and a proud member of Vista Senior Living Management. With a refreshed leadership team and renewed energy, this is an exciting time to join the community as we continue to elevate our standards for senior care, customer service, and resident experience.

Position: Director of Sales and Marketing

Compensation: Starting salary of $85,000, plus a robust bonus structure.

Position Overview: 

The Director of Sales & Marketing is responsible for driving and maintaining strong occupancy levels by developing relationships with prospective residents and their families. This role involves executing strategic marketing efforts, guiding prospects through the decision-making process, and clearly communicating the value, services, and culture of the Eden Vista community.

This is a hands-on, highly visible role for a sales professional who enjoys building trust, owning outcomes, and collaborating closely with leadership and clinical teams.

Sales & Occupancy Management: 

• Achieve and maintain optimal occupancy levels through proactive, relationship-based sales strategies
• Track and manage all prospective resident interactions using CRM software
• Oversee the full sales pipeline from initial inquiry through move-in
• Provide accurate, thorough information regarding the community’s services, features, and benefits

Market Knowledge: 

• Maintain strong knowledge of community offerings, pricing, and amenities
• Monitor and assess local competitors, including services and differentiators
• Use market insights to support outreach and marketing initiatives

Prospect Engagement: 

• Build trusting, consultative relationships with prospective residents and families
• Conduct thoughtful needs assessments to align community offerings with individual preferences
• Deliver personalized tours and introductions to residents and staff to enhance the visitor experience

Sales Conversion: 

• Guide prospects through the decision-making process with consistent follow-up
• Address questions and objections professionally to secure move-ins
• Meet or exceed established sales metrics, including outbound calls, tours, and outreach goals

Community Representation & Outreach: 

• Represent Eden Vista professionally in the community and with referral partners
• Assist in planning and executing on-site and off-site events that generate qualified leads
• Create and implement quarterly marketing plans aligned with occupancy goals

Administrative & Team Collaboration: 

• Maintain regular communication with the Regional Sales Director regarding goals, progress, and execution
• Ensure timely and accurate completion of all pre-move-in documentation
• Collaborate with the Director of Nursing to coordinate resident assessments
• Notify internal departments of upcoming move-ins and resident needs to support a smooth transition
• Support families and internal teams throughout the move-in process

Education & Experience: 

• Bachelor’s degree preferred; equivalent combination of education and experience will be considered.
• Minimum of two years of sales experience in healthcare, senior living, pharmaceutical, or hospitality-related industries.
• Prior sales experience in a skilled nursing environment is strongly preferred.

Why Join Eden Vista Prospect Heights? 

There has never been a better time to join Eden Vista Eden Vista Prospect Heights. With new leadership, fresh energy, and a shared commitment to excellence, this role offers the opportunity to make a meaningful impact, build strong relationships, and be part of a team that is excited about shaping the future of the community.