Marketing Analyst- Flow Cytometry/ Life Sciences

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Overview
Waters Biosciences is seeking a highly analytical and collaborative Marketing Analyst to support data‑driven decision‑making across our life sciences portfolio. This role will partner closely with product marketing, global marketing, sales, and commercial operations teams to translate complex market, customer, and campaign data into clear insights that accelerate growth in biopharma, academic, and applied markets.

The ideal candidate combines strong analytical skills with business insight, curiosity about life sciences, and the ability to influence strategy through compelling insights.

Key Responsibilities
Market & Customer Analytics

• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research).

• Develop customer, application, and workflow insights using quantitative and qualitative data.

• Support voice‑of‑customer programs, win/loss analysis, and persona development.

Commercial & Campaign Performance

• Measure and report on marketing campaign effectiveness across digital, field, and partner channels.

• Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI.

• Identify drivers of demand generation performance and recommend optimization actions.

Product & Portfolio Support

• Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data‑backed insights.

• Conduct competitive analysis on products, pricing, messaging, and market movements.

• Support pricing, bundling, and value proposition analysis.

Forecasting & Planning

• Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.

• Assist with demand forecasting, pipeline segmentation, and regional performance analysis.

• Collaborate with sales operations and finance to align marketing insights with commercial plans.

Data Enablement & Tools

• Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo).

• Improve data quality, definitions, and reporting consistency across marketing and sales.

• Automate and scale analytics where possible to improve timeliness and usability.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required

• 3–6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred.

• Experience working with complex data sets and translating analysis into clear recommendations required .

• Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar).

• Strong communication skills with the ability to present insights to both technical and non‑technical audiences.

Preferred Qualifications

• Experience in life sciences, analytical instrumentation, biotech, or healthcare markets.

• Familiarity with product marketing, demand generation, or go‑to‑market models.

• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).

• Exposure to forecasting, pricing analysis, or advanced statistical methods.

• MBA or advanced degree a plus.

At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$120,300.00 - $192,400.00 USD Annual