Global Marketing Manager, Research Portfolio

About the role Waters Biosciences is seeking a dynamic and strategic Global Marketing Manager to lead the evolution, performance, and long‑term success of our Research Use Only (RUO) Flow Cytometry Instrument portfolio. The role shapes customer experience and commercial outcomes for a broad global install base, spanning legacy platforms and recently launched next‑generation instruments. Key Responsibilities Product Lifecycle and Portfolio Leadership Lead global lifecycle strategy for legacy and next‑generation RUO instrument platforms, guiding products through sustainment, optimization, and end‑of‑life. Own end‑to‑end product management accountability, coordinating sustaining engineering, quality and supply issue triage, documentation updates, and field support. Drive global portfolio positioning, pricing, and brand strategies, aligning inventory and commercial priorities to support regional sales execution. Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes. Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution. Cross‑Functional & Regional Leadership Serve as global lifecycle management lead, partnering closely with Segment Marketing, Regional Marketing, Operations, and Service to ensure execution excellence. Influence and align stakeholders to translate lifecycle strategy into coordinated, on‑time execution. Install‑Base Insights & Business Performance Leverage customer, install‑base, and operational insights to prioritize sustaining investments, part changes, and Last Time Buy strategies. Balance serviceability, regulatory, and quality requirements to optimize customer satisfaction while meeting business performance objectives. Ensure lifecycle decisions are data‑driven, transparent, and aligned with enterprise KPIs. End‑of‑Life (EOL) Management Lead global EOL planning and communications, including customer notifications, FAQs, timelines, and service support policies. Partner with Operations and Service to define and execute effective LTB and serviceability strategies, ensuring regulatory compliance and smooth customer transitions. Act as a trusted point of leadership during EOL, aligning internal teams and supporting customers through change. About you The ideal candidate is a strategic, data‑driven leader capable of influencing cross‑functional and regional partners to deliver a consistent and customer‑centric experience worldwide. Candidate must possess strong interpersonal skills and the ability to manage highly visible and time‑sensitive projects. Required Education & Experience Bachelor’s degree in engineering, life sciences, business, or a related field. At least 7 years of Product Management / PLM / Product Marketing experience within scientific instrumentation / life sciences or related technical field. General knowledge of the Life Sciences market and sales, operations, and marketing functions. Scientific and technical knowledge enabling review of technical product specifications and application development plans. Demonstrated strategic thinking and implementation skills; proven analytical capability to translate data into actionable plans. Ability to develop comprehensive business cases with detailed financial analysis. Proven success leading global sustaining programs. Experience leading cross‑functional teams in complex matrix organizations. Excellent communication skills and high personal effectiveness. Ability to travel up to 25%. Preferred Qualifications MBA or advanced degree in Immunology, Cell Biology, or a related scientific discipline. Specific understanding and/or experience with flow cytometry. Experience with hardware and software product lifecycle management. Familiarity with regulated environments and service‑driven commercial models. Prior product management and cross‑functional leadership experience. Equal Employment Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr Becton Dickinson