CRM manager für Kundenbindung

Описание Do you want to live out your passion for CRM and customer loyalty at a company whose vision you believe in? DR. VIVIEN KARL is a young, fast-growing Berlin startup shaking up the intimate care market with natural, science-based and aesthetically designed products. The existing-customer segment is one of the most important areas of our company, and we want to grow enormously here in the coming years. Accordingly, this role carries great responsibility and high expectations: we are looking for an experienced CRM professional to lead our CRM independently. Задачи You take end-to-end responsibility for our CRM: strategy, operational implementation and continuous development across all our owned channels (email, WhatsApp, print mailings). You build, test and optimize our lifecycle flows across the entire customer journey (including cross-sell, replenishment, winback), systematically increasing customer loyalty and Customer Lifetime Value. You develop campaigns and newsletters for specific target groups from idea to delivery: concept, copy, technical implementation and A/B testing — hands‑on in Klaviyo. You manage our segmentation based on behavioral and transactional data (including RFM), identify the untapped potential of individual segments, quantify it and proactively develop new campaign ideas to reactivate them and encourage repeat purchases. You make performance measurable: you build reports and analyses on cohorts, churn and CLV/CAC and derive concrete measures from them. You lead and develop your working student: you assign tasks clearly, provide regular feedback and help build the team further over time. You work closely with the performance marketing team and the founders and actively share your insights with the team. Требования You have completed a degree (business administration, marketing or similar) and have at least 3 years of experience in CRM, lifecycle or retention marketing, ideally in a D2C or e-commerce environment. You know Klaviyo and Shopify inside out — flows, segmentation, dynamic content, A/B tests, deliverability and reporting. You think analytically, have a genuine affinity for numbers and confidently translate data into decisions; cohort, retention and CLV analyses are part of your everyday work. You are just as strategic as you are hands‑on: you develop the roadmap and implement it yourself the very next day. You work routinely with AI and are committed to automating all your operational, repetitive processes. You are a talented communicator and writer, love German grammar and write copy that converts. You bring ambition, real drive, entrepreneurial thinking and a high sense of responsibility for your areas of work. You work in a solution‑oriented and independent way and quickly adapt to a growing environment with a "can‑do" attitude. You have very good spoken and written German and English skills (C2 level). Будет плюсом: Initial leadership experience is a plus, but not essential Условия You take independent responsibility for CRM and lead your own team, with real scope to shape things from day one. A dynamic, fast‑paced environment where your work directly contributes to revenue and customer loyalty. A small, ambitious team with an open feedback culture and direct communication. Through close collaboration with the founders, you have a significant influence on the company's strategic direction. You are part of a young startup team where having fun is just as important as performance and learning together. Flexible working hours and the ability to work remotely (main place of residence in Berlin). An Urban Sports Club membership. #J-18808-Ljbffr Dr. Vivien Karl