CRM Manager

BettingJobs is partnering with an ambitious iGaming operator to hire an CRM Manager focused on Latin America. Responsibilities: Develop and execute CRM strategies to drive player acquisition, retention, reactivation and long-term player value across LATAM markets Plan and manage targeted CRM campaigns across email, SMS, push notifications and other player communication channels Segment player databases and personalise campaigns based on player behaviour, preferences, activity and value Build and optimise player journeys, including onboarding, first deposit conversion, retention, reactivation and VIP campaigns Manage bonuses, promotions and incentives to maximise engagement while maintaining profitability Analyse campaign performance, player behaviour, retention and churn to identify opportunities for improvement Work closely with the sportsbook, casino, marketing and product teams to align CRM activity with business objectives Ensure CRM campaigns are tailored to local market preferences and cultural differences across LATAM Requirements: Proven CRM management experience within the iGaming industry, ideally across sportsbook and online casino Experience managing CRM campaigns across LATAM markets Strong understanding of player segmentation, lifecycle management, retention and reactivation strategies Hands-on experience with CRM platform Fast Track Strong analytical skills with the ability to interpret campaign data and optimise performance Experience managing bonus strategies, promotional campaigns and player engagement initiatives Understanding of key CRM KPIs, including retention, churn, player lifetime value, conversion and campaign ROI Spanish fluency highly preferred Ability to work in a fast-paced, start-up environment and help build CRM processes and strategies from the ground up #J-18808-Ljbffr