Senior Manager, Customer Marketing

Senior Manager, Customer Marketing

We are seeking an experienced and visionary Senior Manager, Customer Marketing with expertise in customer lifecycle and experience marketing. In this role, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates our successful clients and drives advocacy, engagement, retention and long-term client value. You will serve as a strategic partner to marketing, sales, product and customer success, ensuring alignment on customer-centric initiatives that support our growth objectives. Leveraging data-driven insights and innovative tools, you will own the customer marketing vision and cultivate a thriving community of advocates who amplify our brand.

Key Responsibilities:

• Develop and execute a comprehensive customer marketing strategy aligned with overall business goals, focusing on advocacy, retention, and growth.
• Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies.
• Champion a customer-first mindset across the organization, embedding customer experience into all marketing programs.
• Elevate successful customers through storytelling, case studies, testimonials, and reference programs.
• Build and nurture a customer advocacy community that drives engagement, brand amplification and peer-to-peer influence.
• Partner with customer success to identify and activate advocates at a scale.
• Design integrated programs that support the full customer journey—from onboarding to renewal and expansion.
• Drive adoption and deepen engagement through personalized campaigns across digital, event and community channels.
• Implement retention strategies that reduce churn and maximize customer lifetime value.
• Use customer data, feedback and analytics to inform strategy and optimize program effectiveness.
• Establish KPIs and track performance across advocacy, engagement, retention and expansion metrics.
• Provide regular reporting and insights to leadership on customer marketing impact.
• Act as a strategic partner to campaigns, regional marketing, sales, product and customer success teams.
• Ensure alignment on customer-centric initiatives that drive growth and elevate the customer experience.
• Enable customer-facing teams with tools, resources, and campaigns that enhance customer relationships.

Qualifications

• 10–12 years of experience in customer marketing, lifecycle marketing, or related roles, with a proven track record of driving customer advocacy, retention and growth.
• Strong background in developing integrated customer experience strategies across multiple channels.
• Expertise in customer journey mapping, advocacy programs and community building.
• Excellent communication, storytelling and relationship-building skills.
• Proficiency with marketing automation, CRM and analytics platforms.
• Ability to influence and collaborate across executive and cross-functional stakeholders.