Product Manager - Strength

Cottage Grove, WI • Global Marketing Job TypeFull-timeDescriptionPosition Overview:Reporting to the Sr. Product Manager, the Product Manager responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties will define the product vision, strategy and roadmap, strength product development support, collaborate with cross-functional teams, prioritize features to meet market demands and marketing/sales support. This is a non-supervisory position.Responsibilities:Market Research:· Develop a network of knowledgeable dealers and/or experts to help provide product design input· Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators· Work regularly with service technicians and QA teams to gather product in-field issues· Organize and participate in focus groups· Attend at least three fitness and non-fitness industry trade shows regularly· Prepare and share detailed competitive reviews post-trade shows· Maintain up-to-date competitive analysis for strength product categoriesInnovation:· Identify future opportunities two to three years in advance· Identify product concepts consistent with strategic goals for R&D exploration and development· Plan and execute new exercise platform and key technology projectsProduct Development Support:· Work with Senior Product Manager and Director of Product and management to develop Vision strength strategy· Work with the product team at HQ, Taiwan closely to develop advanced projects before an NPD kicked off· Assist in the development of products that will grow strength sales of overall business· Lead NPD or KT teams through our development process ensuring on-time project launches and schedule management· Supporting VAVE initiatives to drive enhanced user experience and support corporate profit goals· Provide directions for and assist designers to select the best product industrial design (ID)· Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics· Develop comprehensive product briefs and new product proposals· Participant product lifecycle review that gets insight of a product improvement or a new project initiative· Consistently seeking field and key stakeholder feedback on product designs throughout the development processMarketing/Sales Support:· Develop strength product marketing story including features/benefits/ultimate benefits· Train sales team and dealers on why Vision products are the best in class· Collaborate with sales to develop customer centric solutionsMarginal Job Functions:· Other projects as assignedRequirementsEducation:· BS or MBA plus (business, marketing or field related to exercise) required· Both engineering and business degrees are preferredExperience:· 3 years of product, sales or service experience in the fitness industry required· Must have experience in the fitness industry with strength product development recommended.· 5 or more years of product management in another consumer industry preferred· Experience directly related to strength products is preferred· Experience working with marketing research, industrial designers, engineering, manufacturing, and sales and marketing preferredOther Requirements:· Proficiency in Excel, Word, PowerPoint required· Project management experience required· Domestic, local and frequent international travel will be required. Total travel is approximately 30% of the time.· Understanding of basic biomechanicsBenefits:We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:· Health & Dental Insurance· Company paid Life Insurance· 401(k)· Paid Time Off benefits· Product discounts· Wellness programsEqual Opportunity Employer, including Protected Veterans and Individuals with Disabilities.