Product Strategist

Adtech-focused Product Strategist

On-site in New York, NY

Our client seeks an AdTech-focused Product Strategist to define the future-state vision for a modernized Ad Sales and AdTech ecosystem. The role will bridge business workflows, data strategy, and product direction to reimagine processes, drive innovation, and guide the client toward a materially improved way of working rather than rebuilding legacy systems.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes medical, dental, and vision benefits, 401k with company matching, and life insurance.

Rate: $100.00 to $125.00/hr. w2

Responsibilities:

• Lead the strategy for a next-generation AdTech and Ad Sales platform, defining what the new system should become and how it should operate.
• Drive product thinking and data-driven decision-making, filling the current gap in product ownership and data strategy.
• Partner with business stakeholders to understand pain points and translate them into forward-looking product options and solution paths.
• Provide innovative recommendations rather than simply taking direction, challenging assumptions and proposing improved workflows.
• Envision and articulate the art of the possible across AdTech, Ad Sales, and data workflows, grounded in industry best practices.
• Serve as the bridge between business process owners, data teams, and application development teams to ensure alignment and clarity.
• Evaluate multiple approaches to solving business problems and present structured options with clear trade-offs.
• Apply deep AdTech and Ad Sales workflow knowledge, including order management, planning, trafficking, sales reporting, and related operational processes.
• Collaborate closely with the Business Analyst to pair process understanding with data and product strategy in a two-in-a-box model.
• Take ownership of overall product direction to ensure modernization results in a system that is materially better, not just a technical rebuild.

Experience Requirements:

• Proven experience in AdTech and Ad Sales product strategy across workflows such as order management, planning, trafficking, and sales reporting.
• Demonstrated ability to define future-state platforms and operating models.
• Strong stakeholder management with the ability to translate pain points into product options and data-informed solution paths.
• Experience evaluating solution alternatives with clear trade-offs and recommendations.
• History of partnering with business, data, and engineering teams to drive aligned outcomes.
• Product ownership background with data strategy integration.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range. W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.

About Eliassen Group: Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve. Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.