Marketing Technology Personalization Specialist

Digital Marketing Personalization Specialist Yamaha has an opportunity for a Digital Marketing Personalization Specialist to join our Digital Transformation team in Kennesaw, GA (no relocation offered at this time). This position will design and deliver 1:1 customer experiences using Salesforce Marketing Cloud Personalization (Salesforce MCP). This role blends technical execution with strategic thinking to drive measurable improvements in engagement, conversion, and customer lifetime value. This position will serve as the implementation authority for personalization across Yamaha's digital experiences, ensuring personalization is scalable, measurable, and built on a strong data foundation. Candidates must be authorized to work in the U.S. Visa sponsorship is not available. What You'll Be Doing: Implement and configure Salesforce MCP to deliver real-time, personalized experiences across web and digital channels. Translate business use cases (cross-sell, next-best-offer, lifecycle messaging) into executable personalization strategies and decisioning logic. Integrate MCP with Salesforce Data 360 (formerly Data Cloud) and digital analytics to activate unified, event-driven customer profiles. Define and develop personalization rules, decisioning logic, and experimentation frameworks (A/B, multivariate). Partner with marketing, product, analytics and data teams to prioritize and measure personalization initiatives and define success metrics. Ensure personalization efforts are measurable, scalable, and aligned to privacy and consent standards. Influence the long‑term personalization roadmap and maturity model. Other duties as assigned. What You Need to be Successful: Bachelor's degree in marketing, computer science, or a related field. 5+ years of experience in data, segmentation strategy, and marketing technology. 3+ years of hands‑on experience with Salesforce Marketing Cloud Personalization (Interaction Studio/Evergage). Experience implementing personalization in enterprise environments across multiple sites and product lines. Strong understanding of customer data, segmentation, and real‑time decisioning. Proficient in sitemap and event configuration, SDK implementation, Einstein features, and AMPscript, JavaScript, and HTML/CSS. Ability to independently design personalization strategies and campaign architecture. Skilled at balancing technical best practices with marketing objectives and customer experience goals in cross‑functional teams. Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we recognize that great talent comes in many forms. If you're excited about this role but don't check every box, we encourage you to apply—you may be the right fit for this or another opportunity with us. What's in it for you: 401(k) and Profit Sharing. Fertility Benefits. 37.5 hour work‑week. Medical, Dental, Vision. Life and AD&D Insurance. Wellness Program. Short-Term Disability Coverage (for hourly roles). Long-Term Disability. Student Debt Repayment Benefits. Ability to borrow Yamaha product. Reports to: Digital Marketing Campaign Manager. Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability, or any other status protected by federal, state or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Yamaha Motor Corporation, U.S.A.