Marketing Coordinator

Job / Position Title: Marketing Coordinator Supervisor: Director of Marketing & Community Engagement Status & Classification: Full-Time & Non-Exempt Together, we create life-changing wishes for children with critical illnesses. From our humble beginnings with one boy’s wish to be a police officer, we have evolved to be one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and nearly 400 volunteers, Make-A-Wish Central and Northern Florida granted 453 wishes last year. Position Summary Make-A-Wish Central and Northern Florida seeks a candidate with a minimum of one year of social media planning and marketing experience. The successful candidate will have experience in content generation, graphic design, creative writing, and insights and analytics. Ideal candidates will have experience utilizing various Adobe platforms and creative content writing skills and be able to handle multiple projects at the same time. The Marketing Coordinator works with the Director of Marketing and Community Engagement to develop the organization’s varied integrated marketing and communications plans, products and services including media, special event and fundraising collateral, mission delivery outreach and support, brand management, marketing collateral, advertising, social media, website management, and additional duties as assigned. This position has proven talents as a storyteller and an appreciation for the potential of a story to engage audiences and move them to action. This requires a strategic thinker with strong editorial instincts and writing skills who contributes ideas to the organization’s digital presence through content creation and editing. The ideal candidate is creative, motivated, detail-oriented, and passionate about developing content that drives revenue for the organization. Duties and Responsibilities Social Media Management Managing social media channels for one of the world’s top charitable brands. Platforms include Facebook, Instagram, Twitter, LinkedIn and YouTube. Utilizing a social media calendar to plan content incorporating mission, fundraising, and recognition opportunities. Proactively planning and prioritizing work to align with organizational goals. Website & Creative Content Development Managing website updates consistently to ensure a repeat visitor has an impactful browsing experience. Ongoing website maintenance. Working with MakeAWish America team to elevate site traffic and identify opportunities for improvement. Campaigns, Community Engagement, & Development Support Leading all aspects of key drive periods for MakeAWish, including World Wish Month and Wishful Giving campaigns, ensuring effective execution and optimization. Supporting Development teams for all marketing-related needs and promotions for all internal events, key campaigns, and external events across the chapter. Staying updated on MakeAWish America National Campaigns to ensure local chapter alignment and impact. Proactively supporting strategy, content creation, and execution for community-based and campaign-specific social content. Supporting planning, promotion, and execution of large community wish storytelling moments. Creative Content Writing and Storytelling Working alongside MissionDelivery and Regional teams to identify elevated marketing strategies for upcoming wishes and mission moments; proactively securing high-quality assets and leveraging across digital footprints. Proactively planning and generating engaging content for digital platforms including social media, email, and newsletters. Creating compelling and impactful wish stories using quotes, emails, letters, and conversations with wish families that drive our mission forward. Working within branding guidelines to ensure consistency in enterprise-wide interactions. Creating turnkey mission delivery moments for all teams to use in stewardship efforts of partners and donors. Drafting press releases and media alerts. Graphic Design Creating graphic design materials for chapter use, including mission advancement collateral, special event and fundraising collateral, and volunteer & community engagement collateral. Producing collateral on short timelines is a must. Performance & Trend Analysis Utilizing website and social analytics to improve processes, traffic, understand audience habits, and drive revenue. Collaborating with the Director of Marketing and Community Engagement to analyze campaign performance, identify optimization opportunities, and implement A/B testing where appropriate. Conducting competitor audits and tracking industry trends to inform future campaign strategies. Proactively researching and leveraging emerging trends to increase engagement across channels. Desired Qualifications Minimum one year of marketing, social media planning, content creation, and graphic design. Self-starter with drive, motivation, out-of-the-box thinking. Acute attention to detail. Excellent organizational and multitasking skills with the ability to manage several projects at once. Exceptional verbal and written communication skills. Ability to work evenings and weekends outside of a normal 9‑5 schedule as needed. Experience in Salesforce Marketing Cloud. Excellent computer skills; experience using Photoshop, Illustrator, and InDesign required. Ability to collaborate cross‑functionally with internal teams and external partners. Ability to work independently with little supervision. Professional appearance and demeanor. Flexible and adaptable to change. Articulate in person and on the phone. Reliable transportation and driver’s license. Bachelor’s Degree in Marketing & Communications or NonProfit Management preferred; one year of experience in marketing, social media and/or graphic design. Working Conditions This is a hybrid position in Maitland, FL. The position requires the individual to work in an office environment in a shared office space. The individual must have the ability and willingness to travel throughout the chapter (25-30%), including Northeast and Northwest Florida. Incumbent must be willing to work outside of a 9‑5pm schedule and nights/weekends as needed. Rewards and Benefits Comprehensive benefit package: Medical, Vision, Dental. 100% employer paid for employee: Long Term Disability and Life Insurance. Annual incentive potential. 401(k) Retirement Savings Plan: up to 3% Match. 15 PTO days, 10 paid holidays, and 2 personal days. Maternity and paternity leave. Quarterly team outings. Early release Fridays (3 pm). Individual and leadership development. Employee rewards and recognition programs. Equal Employment Opportunity Statement We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. #J-18808-Ljbffr Make-A-Wish Central and Northern Florida