Marketing Coordinator

POSITION SUMMARY

Responsible for managing and executing effective marketing campaigns as set by the Director of Marketing, on time and within budget. This includes: managing and executing social media campaigns, website updates, community and corporate videos, email blasts, blogs and other projects as assigned. This is a fully remote position open to candidates located anywhere in the United States.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Work with the Director of Marketing to execute and manage marketing needs which will build branding, drive traffic, convert leads and drive revenue growth. Reporting: measure and analyze performance and recommend actions to maximize results and minimize costs. Execute social media strategies including Facebook, LinkedIn, YouTube, and others assigned on a daily basis. Manage and grow Management company’s corporate presence on social media sites such as LinkedIn and Facebook. Execute website updates as requested by management, activity calendars, flyers, events, videos, residents stories, employee above and beyond, reviews. Manage resident story compliance, review and post per guidelines to website, social media, etc. Review testimonial submissions and post per guidelines to website. Assist with company branding projects as directed (website, social media). Assist Marketing Manager with coordination and collection of assets for new acquisitions. Assist with marketing automation set-up and execution (Website response, digital CRM program, email drip, digital magazine etc.). Work on special marketing assignments as directed by SVP of Marketing and Sales.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Educational Requirements and Experience Bachelor’s Degree in Marketing or Advertising. Minimum of 0-2 years’ experience in Marketing. Experience with Excel, Microsoft Word, Power Point, Social Media. Knowledge, Skills and Abilities Language Skills: Above average communication skills. Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Other Skills and Abilities: Excellent writing and presentation skills required. Ability to multi-task.

ENVIRONMENTAL AVAILABILITY

Works primarily indoors in a climate controlled setting.

PHYSICAL REQUIREMENTS

Regularly required to sit, talk or hear for long periods of time. Frequently required to use hands or fingers to handle or feel and reach with hands and arms. Occasionally required to stand and walk for long periods of time. Occasionally required to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. #J-18808-Ljbffr Integral Senior Living