Marketing Director

Position Overview: Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company’s brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration. Key Responsibilities: Marketing Strategy & Execution Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning. Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support. Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels. Team Leadership & Collaboration Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives. Partner with Sales and Product Development teams to align marketing efforts with commercial objectives. Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns. Digital Marketing & Content Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms. Manage and enhance the company’s social media presence, driving engagement and brand recognition. Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions. Data-Driven Marketing Conduct regular market research and competitive analysis to inform strategic decisions. Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns. Establish testing strategies to evaluate and refine programs for effectiveness. Budget & Resource Management Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI. Monitor program performance and optimize spend across campaigns, platforms, and vendors. Qualifications: Bachelor’s or Master’s degree in Marketing, Communications, or related field. Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives. Experience in B2C and/or B2B retail environments, ideally with consumer product brands. Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies. Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making. Deep understanding of content marketing, creative development, and social media trends. Benefits: Medical, Dental, Vision Insurance. Life Insurance: Fully covered by the company. 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested. Paid Sick Leave 7 Paid Holidays Paid Vacation Company provides discounts for fitness equipment for our employees. #J-18808-Ljbffr