Senior Analyst: Loyalty & CRM

Job Description

Job Description

The Just Salad Customer Engagement team is responsible for marketing initiatives to drive brand awareness, customer retention, and loyalty program engagement across 130+ Just Salad stores. The Senior Analyst is responsible for campaign setup and execution, identifying customer trends, evaluating digital engagement, delivering key insights, and converting those insights into successful engagement programs. This is a hands-on technical role : you’ll own how our CRM and loyalty platforms are configured, work with Marketing on creative, and work directly with Product and Engineering on new feature development. Beyond program execution, you will help shape how first-party data informs audience development, personalization, and long-term customer strategy.  In line with Just Salad’s mission to make everyday health and sustainability possible, you will also support initiatives to reduce Just Salad’s environmental footprint.

The ideal candidate is curious, analytical, and creative. They excel at working with others, presenting insights clearly, and converting feedback into real program-level changes. This role relies heavily on using AI to supercharge your individual abilities, balance a diverse range of tasks, and facilitate project management. It’s an excellent fit for anyone building a foundation for future leadership in digital marketing, audience strategy, or data strategy. 

This role reports to the Senior Director, Digital. 

• Manage day-to-day performance of JS Rewards, including the base program, exclusive member drops, challenges, and other engagement tactics

• Plan and execute individual rewards campaigns end to end, coordinating offer design, timelines, and communications across Supply Chain, Marketing, Product

• Forecast offer cost, redemption, and incremental lift to guide campaign decisions

• Track acquisition, engagement, and retention across the loyalty journey and recommend optimizations that improve frequency and lifetime value

• Monitor financial performance and suggest improvements where possible

• Review direct guest feedback, and in some cases interface with guests directly, to develop improvements to program mechanics

• Build and manage customer engagement campaigns in Braze across email, push, SMS, and in-app, partnering heavily with Brand Marketing

• Partner with Brand Marketing to test and launch campaigns, driving adoption of new and innovative features in the Braze platform where possible

• Own Braze setup and architecture, including the customer data and events feeding it, segmentation logic, and integrations with internal systems

• Develop customer segments and build targeted messaging across automated lifecycle journeys (e.g. win-back, lapsed, new)

• Develop increasingly effective, cross-channel engagement strategies driven by data-driven results

• Design and launch experimentation to measure incrementality

• Partner with Product to build loyalty and CRM features, write requirements, and test before launch

• Quarterback cross-functional initiatives across Marketing, Product, Tech, Finance, and Operations

• Build AI-powered and automated workflows to scale analysis and campaign production

Basic Qualifications

• 3 to 5 years of experience in loyalty, CRM, lifecycle, or customer analytics; restaurant, retail, or consumer app experience a plus

• Hands-on technical experience configuring a CRM or loyalty platform (e.g., Braze), going beyond building campaigns to segmentation logic, triggers, and data integrations

• Experience with data analysis, particularly with direct consumer and transactional data

• Quick to learn new platforms with limited documentation

• Active user of AI tools (e.g., Claude) to automate and accelerate work

• Experience in presenting financials and evaluating tradeoffs such as offer cost vs. incremental lift

• Comfortable in a high-visibility role, presenting to senior leadership and negotiating timelines across departments

Preferred Qualifications

• Prior experience working with a loyalty program

• Experience setting up more complex agentic workflows or interfacing with agents across multiple systems

• Deep analytical experience, particularly around experimentation or segmentation

• Technical experience working with product teams on consumer-facing UI/UX 

• Experience identifying KPIs or developing strategies to meet financial performance metrics

Benefits: 

• $95,000 - $110,000/ annual salary plus eligibility for corporate bonus 
• Paid Vacation, Holidays, and Sick Time 
• Medical, Dental, and Vision Insurance 
• Long Term Disability, Hospital Indemnity, Accidental Insurance 
• 401K
• Employee Assistance Program 
• Fitness Discounts (Planet Fitness and Crunch) 
• Summer Fridays 
• Pre-tax Benefits (Commuter Benefits and FSA) 
• Free Just Salad while working  

About Us:

Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, market plates, soups and smoothies, including classic offerings and rotating seasonal favorites. Empowering customers to “Eat with Purpose,” Just Salad is a Certified B Corporation™ and home to the world’s largest restaurant reusable bowl program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has more than 125 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, Massachusetts and Washington, D.C.