Sales and Marketing Director

Sales & Marketing Director Charter Senior Living- Owensboro, KY Pay Range starting between $75,000+ Looking for our next all-star Sales & Marketing Director with assisted living, senior living sales, hospitality, or relationship-building experience! At Charter Senior Living, we are dedicated to enhancing the lives of our residents through compassionate care, meaningful relationships, and exceptional service. Our mission — To Enhance the Human Spirit — extends not only to our residents, but also to the associates, families, and communities we support every day. We are seeking a driven, compassionate, and relationship-focused Sales & Marketing Director to lead occupancy growth efforts while helping families navigate one of the most important decisions in their lives. This role is ideal for someone who thrives in a fast-paced, people-centered environment and enjoys building relationships, hosting community events, conducting tours, and helping prospective residents find the right senior living solution. If you are passionate about senior living sales, customer experience, and making meaningful connections, we would love to meet you! Why Join Charter Senior Living? We’ve Got You Covered Get paid today with ZayZoon Free medical insurance plan options Medical, dental, and vision insurance Paid training Paid time off and holiday pay Career growth and advancement opportunities Supportive leadership and engaged company support team Environment where your voice is heard and appreciated Opportunity to make a meaningful impact in the lives of seniors and families Our Mission To Enhance the Human Spirit Our Core Values Serve with Heart Serve with Purpose Serve with Courage Have Fun While Serving Position Summary The Sales & Marketing Director is responsible for driving occupancy growth and supporting community sales and marketing initiatives under the direction of the Executive Director. This role is responsible for generating and managing leads, conducting community tours, building referral relationships, coordinating marketing initiatives and events, and guiding prospective residents and families through the decision-making and move-in process. The ideal candidate is motivated, organized, professional, and passionate about helping families while achieving occupancy and revenue goals. Responsibilities Sales & Occupancy Development Drive occupancy growth and support census goals Manage prospective resident inquiries and follow-up processes Conduct professional, personalized community tours Build relationships with prospective residents and families Convert leads into move-ins through exceptional customer service and follow-through Maintain accurate lead management and CRM documentation Marketing & Community Outreach Coordinate and participate in marketing events, outreach efforts, and networking opportunities Build and maintain referral relationships within the local market Promote the community through professional presentations and engagement initiatives Support community reputation management and brand visibility Customer Experience Guide families through the senior living decision-making process with compassion and professionalism Ensure prospective residents and families receive timely communication and support Partner with community leadership to ensure smooth move-in transitions Help maintain a welcoming, “tour ready” community environment Operational Collaboration Partner closely with the Executive Director and department leaders to support occupancy goals Collaborate with clinical and operations teams to ensure exceptional resident experiences Assist with move-in coordination and resident onboarding support Support community events and resident engagement initiatives Qualifications Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred Assisted living or memory care experience strongly preferred Proven ability to build relationships and achieve sales goals Strong communication, presentation, and organizational skills Self-motivated and results-driven with strong follow-through Compassionate and customer-focused mindset Ability to multitask and thrive in a fast-paced environment CRM or senior living software experience preferred What Makes a Great Fit We are looking for someone who: Is passionate about helping seniors and families Thrives in relationship-building and sales environments Leads with professionalism, compassion, and positivity Enjoys networking, outreach, and community engagement Maintains strong organization and follow-through Balances occupancy goals with exceptional customer experience What Our Associates Say About Charter “It truly feels like family at Charter.” “The residents become an extension of my family.” “They truly live out their mission and values.” “I love working for a company that genuinely puts people first.” #J-18808-Ljbffr