Marketing Coordinator Northpark

Have working knowledge of the area market. Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales. Source, create, and execute strategic digital media initiatives and content for all center digital elements as well as track and measure growth. Oversee the daily operations of the center when acting as Manage on Duty (MOD). Develop collateral pieces for Marketing and Local Leasing programs. Coordinate and manage seasonal and monthly special events and community relations programs. Public relations – drafting press releases, blog posts, media alerts, emergency response. Take photos, videos, etc. and write captions for robust digital program as well as for reporting. Oversee production schedules for any planned advertising or printed pieces. Write copy, proofs materials and distribute as necessary. Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales. Handle all department reporting, including event recaps and marketing AMR slides, and marketing owner slides to obtain knowledge and insight of retailer sales and track key retailer and category trends. Create, coordinate and install common area signage and visual vignettes as well as window displays for vacant spaces. Define, support, track and achieve measurable results. Strategically create and execute strong digital marketing campaigns, including targeted digital ads, engaging giveaways, influencer collaborations, and content creation to drive traffic, build brand awareness, and enhance tenant visibility across all digital platforms. Education and Experience: 2+ years of Marketing and/or related experience. Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting. Ability to manage timelines of numerous projects simultaneously with attention to detail. Exceptional communication skills; clear, concise and professional representation expected. Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles. Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution. Must be flexible and able to work event shifts which may include nights, weekends and holidays with ability to travel as needed for conferences and national meetings. Drive Results – can be counted on to exceed goals successfully, bottom line oriented, pushes self and other for results. Customer Focus – is dedicated to meeting customer’s expectations & acts with customer in mind. Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions, probes all fruitful sources for answers, can see hidden problems, is excellent at analysis, looks beyond the obvious and doesn’t stop at the first answers. Planning & Organizing – establishes course of action for team to accomplish goals and evaluates results. Develops schedules and task/people assignments. Uses resources effectively and efficiently. Written/Oral Communications – is able to write and speak clearly and succinctly in a variety of communication settings and styles. Understands who the audience is and portrays excellent public speaking and presentation skills; Initiative – Takes pro-active approach to meeting and exceeding the requirements of the position. The duties and responsibilities listed above are not a comprehensive list. The duties, responsibilities or activities may change, or new ones may be assigned to the employee at any time with or without notice. Best-in-Class Benefits and Perks: We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation, depending on experience, and an extensive benefits package, including: Comprehensive health coverage: Medical, dental, and vision insurance provided Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off and holidays Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial retail real estate firm with deep expertise across investment, development, management, marketing, and leasing. Drawing on decades of experience with major national shopping center owners, our team delivers top-tier service and a strategic, results-driven approach to evolving retail for the next generation. We operate nationally, particularly in large regional malls, while this role is based in Ridgeland, Mississippi, at Northpark. Guided by our five Core Values, PRCP is a people-first, community-focused organization committed to creating a unique vision for each property and exceeding expectations for our investors, retailers, consumers, and employees. As the Marketing Coordinator, you will serve as the sole marketing leader for the property, driving digital marketing, event planning, community engagement, and local leasing support. This role focuses on developing a robust omni-channel digital strategy (social media, email, video, SMS). You will plan and execute programming and initiatives targeting youth, families, artists, and seniors. Additionally, you will foster tenant relationships, enhance guest experiences, and create marketing strategies to drive revenue and achieve property goals. We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. #J-18808-Ljbffr Pacific Retail Capital Partners