US Wealth Regional Director, Miami, FL

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what's possible. This is more than a strategic shift. It's a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make

The US Wealth Regional Director - SSLLC will lead a team of Financial Advisors and drive the growth of the firm's U.S. domestic wealth business through the SSLLC broker-dealer platform.


This role is responsible for increasing advisor productivity, revenue, AUM, net new assets, client acquisition, and product penetration across affluent, high-net-worth, and private banking client segments. The Regional Director will execute the US Wealth strategy by strengthening advisor performance, improving banker-advisor collaboration, and expanding the use of both advisory and brokerage solutions.


The successful candidate will be an experienced sales manager with deep knowledge of the U.S. wealth management market, proven success leading Financial Advisors, and the ability to manage performance in a structured advisor compensation and incentive environment.


What You'll Do

Financial Advisor Sales Management

• Directly lead, coach, and manage a team of Financial Advisors.

• Set clear expectations for revenue growth, AUM growth, client acquisition, referral conversion, pipeline management, and client engagement.

• Conduct regular advisor business reviews, pipeline discussions, performance check-ins, and coaching sessions.

• Hold advisors accountable for sales activity, client follow-up, portfolio reviews, and opportunity conversion.

• Support the recruitment, onboarding, development, and retention of high-performing Financial Advisors.

• Build a performance-driven sales culture focused on growth, accountability, collaboration, and client outcomes.

Revenue and Business Growth

• Drive growth in advisory AUM, brokerage revenue, net new assets, managed account adoption, and overall investment penetration.

• Translate US Wealth priorities into regional sales plans and advisor-level execution goals.

• Partner with Private Bankers, Relationship Managers, and market leaders to convert banking relationships into investment relationships.

• Use advisor scorecards, pipeline reporting, referral activity, and business metrics to identify opportunities and improve performance.

• Support disciplined sales routines around client segmentation, outreach, portfolio reviews, proposals, and follow-up.

Advisory and Brokerage Solutions

• Lead advisor adoption of Managed Account and advisory solutions, including UMA, SMA, model portfolios, mutual fund advisory programs, ETF portfolios, and other fee-based advisory solutions.

• Drive responsible growth across brokerage products, including fixed income, equities, structured products, alternatives, CDs, mutual funds, ETFs, and other approved investment products.

• Coach advisors on identifying when advisory or brokerage solutions are appropriate based on client objectives, preferences, risk tolerance, liquidity needs, and investment profile.

• Partner with Product, Investments, Lending, Marketing, and Platform teams to support advisor education, product positioning, campaigns, and field execution.

Collaboration and Field Leadership

• Serve as a senior sales leader connecting SSLLC, Private Banking, Wealth Management, Product, Investments, Lending, Marketing, Operations, Supervision, and Senior Leadership.

• Strengthen collaboration between Financial Advisors and banking partners to increase client penetration.

• Represent SSLLC in advisor meetings, market forums, client events, and leadership discussions.

• Provide field feedback on advisor needs, product gaps, platform opportunities, competitive trends, and client demand.

• Support SSLLC's role as a core investment platform within the broader US Wealth initiative.

What You Bring

Required Qualifications

• Bachelor's degree or equivalent work experience required.

• 15+ years of experience in wealth management, brokerage, advisory, private banking, investment sales, or financial services distribution.

• Significant experience directly managing Financial Advisors, Investment Advisors, Wealth Advisors, or licensed investment sales professionals.

• Proven track record of driving revenue growth, AUM growth, net new assets, client acquisition, advisor productivity, and product penetration.

• Experience managing advisor performance through structured goals, sales metrics, scorecards, incentive plans, and business reviews.

• Strong understanding of the U.S. domestic wealth management market, including affluent, high-net-worth, and private banking client segments.

• Deep knowledge of advisory and brokerage platforms.

• Experience with Managed Accounts, including UMA, SMA, model portfolios, mutual fund advisory programs, ETF portfolios, and fee-based advisory solutions.

• Experience with brokerage products, including fixed income, equities, structured products, alternatives, CDs, mutual funds, ETFs, and other approved investment solutions.

• Strong advisor coaching, sales leadership, communication, presentation, negotiation, and relationship management skills.

• Ability to partner effectively across a matrixed organization, including Banking, Product, Investments, Lending, Marketing, Operations, Supervision, and Senior Leadership.

• Strong analytical skills and ability to use data to manage advisor productivity and regional business performance.

Preferred Qualifications

• Experience in a broker-dealer, RIA, private bank, wirehouse, regional wealth platform, or bank-owned wealth management business.

• Experience leading a domestic Financial Advisor team.

• Experience supporting a wealth platform buildout, advisor productivity initiative, or investment distribution expansion.

• Experience recruiting, developing, and retaining successful Financial Advisors.

• Strong familiarity with managed accounts, alternatives, structured products, fixed income, lending, and cash management solutions.

• International wealth or cross-border client experience a plus, but not required.

• Bilingual English/Spanish preferred.

• CFP, CFA, CIMA, CAIA, or similar investment designation a plus.

Licenses and Certifications

• Active FINRA Series 7 required.

• Active FINRA Series 24 required.

• Active FINRA Series 66 required.

• Series 65 and Series 63 may be considered depending on firm policy.

Success Profile

The successful candidate will be a senior wealth management sales leader with a proven ability to manage Financial Advisors, drive measurable business growth, and improve advisor productivity.


This individual should be commercially driven, field-oriented, highly credible with advisors, and comfortable leading through clear goals, disciplined sales routines, performance metrics, and consistent coaching.


The ideal candidate will understand SSLLC's role in the US Wealth initiative: serving as the core U.S. broker-dealer platform through which Financial Advisors deliver investment advice, managed account solutions, brokerage products, and broader wealth capabilities to domestic clients.


What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range:

Minimum:

$135,000.00 USD

Maximum:

$235,000.00 USD

We Value Your Impact:

Your contribution matters and it's recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)


Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next :

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at View email address on click.appcast.io to discuss your needs.