Marketing Proposal Specialist

Job Description

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story.

The Role in Brief:

Marketing Proposal Specialist

Hybrid is seeking a skilled and strategic Marketing Proposal Specialist to join our growing New Business team. This role is pivotal to Hybrid’s business development pipeline, crafting compelling, compliant proposals that showcase our value to higher education partners and help expand access to quality education.

You’ll lead the proposal writing process end-to-end, from scoping strategic fit, to writing, editing, and coordinating final submissions. This role requires exceptional writing ability, keen attention to detail, and a deep understanding of either higher education or advertising/agency environments or ideally both.

As the first step of our strategic new business efforts, this role will be central to Hybrid’s continued growth, helping translate our mission and expertise into winning narratives.

This hire will be based in our Philadelphia, PA office. During the first three months, you’ll work in-office five days per week to build strong connections with the team and gain hands-on experience. After onboarding, you’ll transition to a hybrid schedule of three days in-office (Mon, Tues, Thurs) and two days remote (Wed, Fri).

This role is listed as Marketing Proposal Specialist for posting purposes; the official and internal title of this hire is expected to be Bid Writer to align with EAB business norms.

Primary Responsibilities:

The Proposal/Bid Writer is a technical writing role focused on helping Hybrid put our best foot forward when responding to Request for Proposals (RFPs), Requests for Information (RFIs), and other sales process requests. This role has several key responsibilities:

Scoping

· Research and identify relevant RFP, RFI, and procurement opportunities across higher education

· Evaluate strategic fit with Hybrid’s capabilities and growth goals.

· Log and track opportunities in the content management system (TMS/SharePoint).

Proposal Writing & Development

· Lead proposal content development from structure to storytelling, ensuring submissions are tailored, persuasive, and clearly aligned with evaluation criteria.

· Write, edit, proofread, and format long-form submissions across digital, creative, and media scopes.

· Translate complex technical and strategic information into compelling prose.

· Collaborate with internal stakeholders (Client Operations, Research, Creative, Account Management) to source content, insights, and case studies.

Proposal Process Management

· Own the full proposal lifecycle from initial research to on-time submission.

· Manage timelines, assign content tasks (where applicable), and oversee quality control.

· Maintain version control and compliance with submission requirements.

Strategic & Cross-Functional Contribution

· Recommend proposal enhancements, process improvements, and pitch positioning.

· Support knowledge base development by capturing reusable content and updating case studies.

· Translate proposal language into pitch presentations and decks as needed.

Basic Qualifications:

· Bachelor's degree in English, Communications, Marketing, Public Administration, or a related field

· 3-5+ years’ experience in proposal writing, bid management, or strategic writing for an agency, education institution, nonprofit, or public-sector entity

· Demonstrated experience producing long-form written content (e.g., 30–80+ page proposals, reports, or equivalent complex documents)

· Deep familiarity with procurement and RFP processes, especially in higher education or advertising contexts

· Exceptional writing, editing and research capabilities

· Strong organizational and project management skills; ability to balance multiple deadlines and priorities

· Proven ability to work independently and drive projects forward with minimal oversight

· Strong judgment in identifying when to seek input, escalate questions, or align stakeholders

Ideal Qualifications:

· Strategic thinking with attention to detail, able to zoom in and out between compliance and storytelling

· Familiarity with higher education, demonstrated through professional experience rather than solely academic exposure

· Comfort collaborating across functions in a fast-paced environment

· Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

· Medical, dental, and vision insurance plans; dependents and domestic partners eligible

· 20+ days of PTO annually, in addition to paid firm and floating holidays

· Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

· 401(k) retirement savings plan with annual discretionary company matching contribution

· Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

· Employee assistance program with counseling services and resources available to all employees and immediate family

· Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

· Fertility treatment coverage and adoption or surrogacy assistance

· Paid parental leave with phase back to work program for birthing and non-birthing parents

· Access to milk shipping service to support nursing employees during business travel

· Discounted pet health insurance coverage for dog and cat family members

· Company-provided life, AD&D, and disability insurance

· Financial wellness resources and membership in a robust employee discount program

· Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.