Head of Marketing

Our client is looking for a Head of Marketing to lead the development and execution of the brand and marketing strategy as they continue to gain market share. As Head of Marketing, you’ll ensure a consistent, compelling and commercially effective brand presence whilst driving customer engagement and commercial performance. You’ll also be tasked with strategic leadership across the brand and marketing function whilst also ensuring return on marketing investment through your marketing teams. Responsibilities Accountability for significant marketing budget and agency investment Senior stakeholder engagement across business functions Define and own the end-to-end brand and marketing strategy Establish clear KPIs and performance frameworks to measure brand impact and ROI Identify opportunities to strengthen market position and customer engagement Drive innovation across marketing channels, partnerships and communications Act as the senior custodian of the brand across all channels Lead brand positioning and perception strategy across consumer audiences Lead the development and execution of integrated, multi-channel marketing strategies, including, advertising and media, PR, communications and partnerships, social media, content and print Ensure alignment across national, local, category and digital marketing activity Use insight and analytics to continuously improve effectiveness and efficiency Lead, inspire and develop a high-performing marketing and brand function Build capability across strategic planning, campaign delivery and channel specialisms Maintain financial control and deliver activity within agreed budgets Required Skills Significant experience leading brand and marketing strategy at a senior level Proven track record in delivering integrated, multi-channel marketing campaigns Experience managing significant budgets and delivering measurable ROI Strong stakeholder management across multiple business functions Experience leading and developing high-performing teams Previous multi-site experience would be advantageous A strategic focus with strong commercial awareness Strong analytical capability with a data-driven approach Benefits As Head of Marketing, you’ll receive a highly competitive base salary and several benefits including, matched pension, generous bonus and enhanced earnings scheme, company car and private medical care. #J-18808-Ljbffr