Marketing and Social Media Specialist

Hybrid Position: 4 days in-office, 1 day remote per week. Flexible availability, able to work on weekends as needed (estimated: 1-3x a month). Travel to clinic sites and to events in the community will be required as needed. For more than a century, Eisner Health has provided compassionate, high-quality healthcare to underserved communities throughout Los Angeles County. Our team works every day to improve access to care and support the health and well-being of the patients we serve. This role offers an opportunity for a creative marketer to help share our work, connect with our communities, and contribute to our mission. This role blends strategy with creativity, giving you the opportunity to shape our digital presence through compelling storytelling, engaging content, photography, video production, and community engagement. One day might involve capturing moments at a neighborhood health fair, while the next could be producing a video, launching a patient communication campaign, or designing graphics that reach our community across our digital platforms. Your work will help patients stay informed, strengthen community connections, and elevate Eisner Health's mission across every digital touchpoint. Position Summary Responsibilities include: Developing and maintaining monthly social media content calendars. Creating engaging graphics, photography, videos, and written content that increases audience engagement and supports organizational goals. Promoting Eisner Health services, programs, events, classes, and community initiatives across digital platforms. Monitoring social media performance, preparing monthly analytics reports, and recommending strategies for continued growth. Staying current with social media trends, platform updates, and emerging best practices. Maintaining a consistent brand voice and visual identity across every platform. Managing and responding to patient reviews on Google Business Profile and Yelp while coordinating with internal departments when appropriate. Digital Communications & Patient Engagement Coordinating and managing patient communication databases for email campaigns, text messaging, and digital displays. Scheduling and distributing patient email campaigns and text messages while preparing performance reports for leadership. Updating monthly content displayed on waiting room televisions and exam room monitors. Drafting patient communications and assisting with website updates through WordPress and other content management systems. Video Production, Photography & Graphic Design Producing and editing three to five videos each month for internal and external communications. Capturing photography and video at community events, health fairs, clinics, employee activities, and outreach programs. Designing graphics and marketing materials for digital campaigns, social media, presentations, and print collateral. Creating training materials and digital learning resources for internal and external audiences. Coordinating photo and video shoots and maintaining the department's digital asset library. Community Outreach & Events Supporting community events, health fairs, donor events, and outreach initiatives. Promoting events before, during, and after through photography, videography, live social media coverage, and post-event storytelling. Working occasional evenings, weekends, or holidays to support organizational events and community engagement opportunities. Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field (or equivalent professional experience). At least two years of experience in marketing, communications, social media, or a similar role. Experience creating content for multiple social media platforms, including planning, scheduling, publishing, and analyzing performance. Proficiency with Canva and Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, or similar creative tools. Experience managing website content using WordPress or another content management system (CMS). Working knowledge of Google Analytics, Meta Business Suite, Google Business Profile, and email marketing platforms. Exceptional writing, editing, and proofreading skills with the ability to tailor messaging for diverse audiences. Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines. Excellent verbal and written communication skills. A collaborative mindset paired with strong attention to detail and a commitment to producing high-quality work. Preferred Qualifications Experience in healthcare, nonprofit, public health, or community-based organizations. Bilingual in English and Spanish. What You'll Bring Success in this role comes from combining creativity with strong communication, organization, and technical expertise. The ideal candidate brings a passion for storytelling along with the skills to execute impactful marketing campaigns across multiple digital platforms. Benefits That Support You Our benefits include: Generous PTO Accrual rate of 7.08 hours per pay period (26 pay periods per year). 9 Paid Holidays. 40 hours of paid Jury Duty time per year. Health Insurance subsidy. Flexible Spending Accounts (Healthcare, Dependent Care, & Transportation). Employer-Sponsored life insurance & long term disability. 30 covered visits for Chiropractic or Acupuncture visits. 401k retirement plan with a 3% employer contribution. Professional Development: Tuition reimbursement. Parking or Public Transportation Reimbursement. Mileage reimbursement for eligible business-related travel. Hybrid Position: 4 days in-office, 1 day remote per week. Flexible availability, able to work on weekends as needed (estimated: 1-3x a month). Travel to clinic sites and to events in the community will be required as needed. Why Eisner Health? For more than a century, Eisner Health has provided compassionate, high-quality healthcare to underserved communities throughout Los Angeles County. Our team works every day to improve access to care and support the health and well-being of the patients we serve. This role offers an opportunity for a creative marketer to help share our work, connect with our communities, and contribute to our mission. This role blends strategy with creativity, giving you the opportunity to shape our digital presence through compelling storytelling, engaging content, photography, video production, and community engagement. One day might involve capturing moments at a neighborhood health fair, while the next could be producing a video, launching a patient communication campaign, or designing graphics that reach our community across our digital platforms. Your work will help patients stay informed, strengthen community connections, and elevate Eisner Health's mission across every digital touchpoint. Position Summary Responsibilities include: Social Media Strategy & Content Creation Developing and maintaining monthly social media content calendars. Creating engaging graphics, photography, videos, and written content that increases audience engagement and supports organizational goals. Promoting Eisner Health services, programs, events, classes, and community initiatives across digital platforms. Monitoring social media performance, preparing monthly analytics reports, and recommending strategies for continued growth. Staying current with social media trends, platform updates, and emerging best practices. Maintaining a consistent brand voice and visual identity across every platform. Managing and responding to patient reviews on Google Business Profile and Yelp while coordinating with internal departments when appropriate. Digital Communications & Patient Engagement Coordinating and managing patient communication databases for email campaigns, text messaging, and digital displays. Scheduling and distributing patient email campaigns and text messages while preparing performance reports for leadership. Updating monthly content displayed on waiting room televisions and exam room monitors. Drafting patient communications and assisting with website updates through WordPress and other content management systems. Video Production, Photography & Graphic Design Producing and editing three to five videos each month for internal and external communications. Capturing photography and video at community events, health fairs, clinics, employee activities, and outreach programs. Designing graphics and marketing materials for digital campaigns, social media, presentations, and print collateral. Creating training materials and digital learning resources for internal and external audiences. Coordinating photo and video shoots and maintaining the department's digital asset library. Community Outreach & Events Supporting community events, health fairs, donor events, and outreach initiatives. Promoting events before, during, and after through photography, videography, live social media coverage, and post-event storytelling. Working occasional evenings, weekends, or holidays to support organizational events and community engagement opportunities. Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field (or equivalent professional experience). At least two years of experience in marketing, communications, social media, or a similar role. Experience creating content for multiple social media platforms, including planning, scheduling, publishing, and analyzing performance. Proficiency with Canva and Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, or similar creative tools. Experience managing website content using WordPress or another content management system (CMS). Working knowledge of Google Analytics, Meta Business Suite, Google Business Profile, and email marketing platforms. Exceptional writing, editing, and proofreading skills with the ability to tailor messaging for diverse audiences. Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines. Excellent verbal and written communication skills. A collaborative mindset paired with strong attention to detail and a commitment to producing high-quality work. Preferred Qualifications Experience in healthcare, nonprofit, public health, or community-based organizations. Bilingual in English and Spanish. What You'll Bring Success in this role comes from combining creativity with strong communication, organization, and technical expertise. The ideal candidate brings a passion for storytelling along with the skills to execute impactful marketing campaigns across multiple digital platforms. Benefits That Support You Our benefits include: Generous PTO Accrual rate of 7.08 hours per pay period (26 pay periods per year). 9 Paid Holidays. 40 hours of paid Jury Duty time per year. Medical, Dental, & Vision insurance (PPO option available). Health Insurance subsidy. Flexible Spending Accounts (Healthcare, Dependent Care, & Transportation). Employer-Sponsored life insurance & long term disability. 30 covered visits for Chiropractic or Acupuncture visits. 401k retirement plan with a 3% employer contribution. Professional Development: Tuition reimbursement. Parking or Public Transportation Reimbursement. Mileage reimbursement for eligible business-related travel. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr